5 ways to boost customer satisfaction in a digital world

Open your eyes to new possitbilities

How a lot time do you spend chasing new enterprise versus giving your current purchasers explicit consideration? Customer satisfaction is a key difficulty in working a worthwhile enterprise.

In fact, producing a new customer costs larger than nurturing a current customer. You would possibly end up (*5*) to land a new customer than it costs to assemble larger relationships with people who already similar to you.

Happy purchasers are the right salespeople.


When a customer feels valued, they inform others about their experience. And a warmth referral is always larger than a chilly title.

To boost customer satisfaction, take into accounts how one could make it easy for patrons to do enterprise with you. Below, we’ll take a have a look at which apps are the right at boosting customer satisfaction.

5 apps to improve customer satisfaction

All the apps on this guidelines have a free or low-cost mannequin for the budget-conscious enterprise proprietor. If you need all the bells and whistles, there are moreover paid plans to choose from. Plus, they’re all cloud-based, so you could make purchasers joyful from wherever.

1. Calendly

Calendly permits people to make an appointment with you.

The ping pong sport to coordinate calendars is tiring for them and in addition you.


Make it easier for patrons to meet with you and determine a time that matches them. This will help boost your basic customer satisfaction.

Calendly permits you to set days and events when you’re accessible for a Zoom conference or cellphone title. It moreover mechanically sends a affirmation and meeting reminder. With this app, you’re a lot much less attainable to get a ring when you’re in the middle of a giant enterprise. No further, “Did I catch you at an okay time?”

2. Survey Monkey

Asking purchasers their opinion improves satisfaction. We all like to share our views and be heard. Survey Monkey has a free alternative that allows you to ship straightforward surveys to customers asking for his or her ideas or an opinion on a new companies or merchandise.

Lettered tiles spelling “product review” on marble surface

Asking for his or her ideas makes them actually really feel listened to and valued. And you now have data to allow you to make sound enterprise choices.

3. Help Scout

When piece of email turns into messy, Help Scout retains conversations organised. Their distinctive selling proposition is, “An all-in-one customer service platform that helps you balance everything your customers need to be happy.”

The actuality is, a misplaced piece of email can suggest misplaced enterprise.


For as little as $20/month, this beneficial program is right for a rising small enterprise or micro-business. Anyone who employs digital assistants or makes use of subcontractors needs a straightforward flow into of communication.

4. Proposify

Proposify smooths out the product sales course of by integrating your proposal and invoicing all in one app. It’s a lot much less paperwork for you, you’ll receives a fee sooner, nevertheless most importantly, it’s easier for the consumer.

There are many proposal packages accessible, nevertheless Proposify is the one I reap the benefits of as a freelancer. Clients sign the proposal and have the selection to pay instantly using a financial institution card. Depending on the accounting program you make the most of, additional fees would possibly apply.

The day I moved from a Word doc proposal and invoice to Proposify was the day my enterprise took off.

Related: Win new customers with these enterprise proposal templates

5. Loom

Loom is further personal than piece of email. It’s the very best means to file a video using your webcam and permits you to share your laptop computer show.

Webcam perched on top computer monitor
Photo:(*5*) on Unsplash

To boost customer satisfaction, I reap the benefits of Loom to stroll customers by a proposal or enterprise transient. They can watch it on their very personal time and replay it as wished. My native gear retailer despatched me a Loom video exhibiting me how to trade a filter, which saved me a service title.

It’s your voice (video is non-obligatory), it’s personal, and in addition you don’t have to concern about typos.

Videos beneath 5 minutes are free. Try it to stroll a shopper by a first draft, make clear how to use your product or say thanks.

Gaining new purchasers is pricey

Most people don’t realise the time frame spent on attracting and organising new customers. Let’s take a take a have a look at a acquainted occasion that folk can relate to and see how unbilled time can quickly add up.

Kelly is a web designer and needs 5 new jobs a month. Through native selling, she lands a new shopper. She spends small chunks of time talking with the consumer to arrange a meeting that totals an hour. She researches the potential shopper’s enterprise to see in the occasion that they’re a good match, attends a ‘get acquainted’ meeting and begins engaged on a product sales proposal and enterprise transient.

In complete, Kelly averages 5-10 hours to put collectively (aka onboarding) her new shopper. In addition to the marketing costs, Kelly spends 25-50 hours a month to get hold of her month-to-month goal of 5 customers. That’s almost a week’s value of non-billable time!

Retail worker smiling as customer slides card
Photo: Blake Wisz on Unsplash

Lead period is a thought you’ve undoubtedly heard. It has its place, nevertheless too many small enterprise householders throw money on the latest lead gen strategies solely to neglect about these hard-earned purchasers as quickly as they land them.

Nurturing your current shopper base and enhancing customer satisfaction is further manageable than producing leads. It can even be achieved in a fraction of the time (and value). These little points might make all the distinction when it comes to larger communication or exhibiting customers you price them. Going previous expectations creates a lasting impression.

Try a simple non-tech means to make an impression

While you’re organising the apps talked about, you presumably can try a non-tech mannequin correct now. An old style thanks phrase will not ever exit of style. They seem to have fallen off the radar, making them unusual, nevertheless they’re nonetheless an environment friendly means to current your appreciation.

Don’t overthink it. An SMS, piece of email or handwritten phrase that looks as if that’s all you need.

Dear Sarah,

It was a pleasure working with you. Please let me know in case you will have any questions.



This straightforward message is a great way to boost customer satisfaction. Plus, it opens up a line of communication between you and your shopper.

Final takeaways on customer satisfaction

Nurture current customers. It’s easier and cheaper than chasing new purchasers. Plus, the apps above might make every of your lives easier.

Whichever you identify — digital devices or pen and paper — think about making it so simple as doable for patrons to do enterprise with you. In the tip, you’ll work smarter, get financial financial savings and obtain loyal purchasers.