60 companies say Facebook unfairly rejected their ads for women’s health products

Five dozen companies specializing in ladies’s health products and companies say Facebook has often rejected their ads over objections they comprise “adult content,” in keeping with a report the Center for Intimacy Justice revealed this week. Facebook’s promoting insurance policies prohibit reproductive health products or companies that concentrate on sexual pleasure, however anecdotes from the companies the Center for Intimacy Justice both interviewed or surveyed paint the image of a platform that enforces these pointers in a approach that’s seemingly arbitrary and sexist.

The 60 companies that took half within the report have all had ads rejected by Facebook at one level or one other. About half mentioned they’ve additionally had their accounts suspended by the social media big. One such firm is Joylux. (*60*) affords vFit Gold, a product ladies can use to strengthen their pelvic ground. “Because of the nature of our product, the look of it,” Joylux CEO Colette Courtion told The New York Times Facebook and different companies consider it’s “pornographic” in nature.

Since 2017, Joylux claims Facebook has shut down its promoting account twice. (*60*) says the corporate by no means offered a purpose for these actions. (*60*) additionally claims Facebook has mechanically denied ads that embody “vagina.” That’s one thing Meta, Facebook’s father or mother firm, disputes. A spokesperson for the corporate instructed Engadget it doesn’t implement a blanket ban on key phrases like “vagina” and “menopause.” Instead, it says it considers “how each ad is positioned.”

Facebook ads


Center for Intimacy Justice

With assist from an company specializing in interesting advert rejections, Joylux has managed to get its ads up on Facebook lately. However, the corporate has needed to change its copy to the purpose the place these ads aren’t useful to customers. “We can’t show what the product looks like and we can’t say what it does,” Joylux instructed The New York Times.

A spokesperson for Meta instructed Engadget its enforcement isn’t excellent and that typically it makes errors. The firm additionally famous it has its present coverage in place partly as a result of it strives to consider what folks from completely different international locations and cultures will take away from ads that promote grownup products.

“We welcome ads for sexual wellness products but we prohibit nudity and have specific rules about how these products can be marketed on our platform,” the spokesperson mentioned. “We have provided detail to advertisers about what kinds of products and descriptions we allow in ads.”


What makes Facebook’s actions in these cases irritating for the 60 companies that took half within the report is that they consider Meta hasn’t utilized the identical requirements to ads concentrating on males. “Right now, it’s arbitrary where they’ll say a product is or isn’t allowed in a way that we think has really sexist undertones and a lack of understanding about health,” Jackie Rotman, the founding father of the Center for Intimacy Justice, instructed The Times.

To that time, the group discovered an advert selling an erectile dysfunction capsule that promised a “wet hot American summer.” Another, selling a lubricant, mentioned the lotion was “made just for men’s alone time.”

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