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Amy Masson: Sumy Designs – GoDaddy Blog

Be an issue solver

Amy Masson operates Sumy Designs, LLC, a boutique net design firm based mostly in West Lafayette, IN that gives quite a lot of net design providers that assist clients discover companies. Follow her on Facebook, Instagram, Twitter and YouTube.

Table of Contents

The who:

Given a enterprise identify is so central to a model, we are likely to put loads of significance on it. How did you arrive at a reputation, and the way do you’re feeling about it now that you just’ve been in enterprise some time?

Interestingly, the identify was one of many hardest components of beginning our enterprise. The enterprise is co-owned on my own and my sister and we went forwards and backwards on what to call ourselves. We needed one thing distinctive that might stand out, and one thing that represented who we’re.  Eventually we landed on Sumy, which derived from our names. Susan + Amy = Sumy. 


What I like about our identify is that it’s distinctive and represents what the corporate actually is – a collaboration between two sisters.

We’ve been in enterprise now for 15 years, and that’s a fairly very long time on this business. 

What’s your bodily location?

We are all distant, so whereas our enterprise is technically registered in Indiana, our crew consists of individuals in Indiana, Texas, Montana, and Ohio.


With some manufacturers, location is a key element. Is there something in regards to the place you reside and work that’s formed your personal model?

Since we’re totally distant, our location just isn’t related to what we do. We work with shoppers all around the world

Sumy Designs

How would you describe your skilled expertise and background?


I describe myself as knowledgeable nerd. I used to be really a center faculty pc trainer earlier than beginning this enterprise, and I didn’t have any expertise working a enterprise.

The enterprise kind of fell into my lap; I needed to discover ways to be a enterprise proprietor. Although classroom administration expertise has confirmed to be related time and time once more.

Could you describe the scope of your operation?

We construct and preserve WordPress web sites for shoppers, in addition to serving to them with digital advertising, website positioning, popularity administration, and a bunch of different issues they might want. While we aren’t a one-cease store, we do attempt to assist our shoppers discover the options they want.

Some entrepreneurs describe an aha! second, the moment they determined it was time to take issues into their very own palms. Could you describe any of these moments you’ve had?

For a few years, we labored in our personal little bubble, with out speaking to or speaking with another individuals who work in the identical business. As distant staff, we didn’t have a community or neighborhood and relied totally on issues we discovered whereas Googling.

In 2013, we attended our first WordCamp, and that was our Aha! second.

We met different individuals who do what we do, we discovered how different firms had been working their companies, and we made connections which have lasted for years. We now have a thriving community of associates and colleagues and a neighborhood we depend on. 

Women in WordPress

The what:

What sort of initiatives do you like to work on?

Our favourite websites are for shoppers who’re small, service-based mostly companies. We do loads of web sites for writers, contractors, docs, realtors, and attorneys, and so forth. We wish to construct websites that showcase the providers our shoppers supply in order that their clients can see the advantages of utilizing these providers.

Could you describe your typical shopper (if in case you have a typical shopper)?

Our typical shopper is a small enterprise proprietor though we additionally work with nonprofits, college departments and labs, and so forth. We’re open to every kind of initiatives.

Sometimes we’re able the place it’s needed to show down initiatives. What do these conditions appear like for you, and the way do you handle them?

We undoubtedly have needed to flip down initiatives, and normally that’s as a result of the undertaking requires performance that’s exterior our talent stage, or requires a bigger crew or time dedication than we’re in a position to present. One of the issues I’ve mentioned since we began was that I by no means wish to promise one thing I couldn’t ship.

Performance is at all times essential, however typically we now have to pay shut consideration to worth as effectively. How do you place GoDaddy services and products to your shoppers?

One of the issues I’ve come to respect in my time working with GoDaddy is how a lot they worth their clients.

The work they’ve performed to develop an internet neighborhood to raised serve their clients can’t be understated.

Offering nice neighborhood assets, just like the latest GoDaddy Open convention, free to clients simply to assist them study extra and develop their companies extra, is without doubt one of the issues I like finest about GoDaddy.

Could you describe a undertaking that you just really feel exemplifies you at your finest?

My favourite sort of undertaking is one that enables me to indicate a shopper what’s actually doable when you plan a method for the entire web site, as a substitute of specializing in simply what it seems to be like. Being in a position to supply an answer which will have appeared unrealistic to them or exhibiting them what’s actually doable and the way investing of their enterprise can repay in an enormous approach.

Recently a shopper despatched out an e-mail to their checklist, providing a service bundle for a one-time occasion. After seeing the e-mail, I urged that it could be helpful if shoppers may click on on a hyperlink in that e-mail and purchase that bundle. The shopper hadn’t realized this was not solely simply doable, however inexpensive too. We had been in a position to arrange this cost portal so their shoppers may simply reap the benefits of the supply. 

We supply a method for web site success, and never merely a web site that appears good.

The how:

An apparent metric for measuring our personal success is how a lot you bought paid versus how a lot time it took. In your expertise, what are the benefits and disadvantages right here?

In my business, many individuals have been going away from time-based mostly pay and into worth-based mostly, which I utterly perceive. If I can present the identical service and it takes half the time of somebody with much less expertise, ought to I be paid lower than them?

We moved to primarily flat charge pricing a very long time in the past, and we discover that with our shoppers like this as a result of it offers them a recognized charge, which is healthier for planning and budgeting. 

Sumy Design

How does GoDaddy Pro match into what you do? Could you suggest any methods to get essentially the most worth out of it — particularly to somebody simply beginning out?

GoDaddy Pro has been an enormous asset for me. Many of my shoppers have GoDaddy merchandise and with the ability to simply login to my very own account and entry and make the most of these merchandise on my shopper’s behalf has been very helpful. Especially now, when the whole lot goes to 2-issue authentication, attempting to login to shopper accounts after which having to attend for verification messages to get to the shopper so I can get in is time consuming.

GoDaddy Pro lets me get on with enterprise.

Imagine you could possibly journey again in a time machine to some extent the place you had been like, Forget this. I’m performed! What recommendation would you give your self?

I’ve by no means really thought this. I really like my job!

I really like serving to my shoppers obtain their on-line visions and serving to place them for fulfillment.

While there have been difficult occasions, there’s by no means been a time I needed to stroll away. (Unlike once I was a trainer.)

What’s your parting shot for individuals who wish to be such as you once they develop up?

People don’t know or care how clear your code is. They care which you could clear up their issues. Be an issue solver.

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