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Blogger Review – Should You Use Google’s Website Builder?

Blogger is the grand previous man of Internet publishing. In truth, they arguably began the entire “everyone should have a voice online” very best. Evan Williams began the corporate method again within the Nineties.

After Evan Williams bought Blogger to Google, he went on to found both Twitter and Medium – each pillars of Internet publishing in their very own proper. Additionally, it was Matt Mullenweg’s dissatisfaction with Blogger that led him to create the primary model of WordPress again within the early 2000s.

All that to say – Blogger is an Internet standby. In truth, it’s such a standby that it will get unfairly disregarded for a lot of net initiatives merely because of its age.

Check out Blogger right here.

I not too long ago gave Blogger a attempt for a small mission, together with a number of different web site builders. I attempted to strategy Blogger not because the platform that had my first weblog put up again in 2004, however as a critical free running a blog platform that could be a superb match for somebody’s net mission right this moment, post-2020.


But first, a little bit of an summary on web site builders (and running a blog platforms) usually. Whether you go drag and drop builder, an put in Content Management System (CMS), or hand-coded HTML recordsdata, there are quite a lot of issues that go into constructing a web site and/or weblog.

In the tip, you actually need somebody to sort in a web site handle and see your data, introduced effectively with the appropriate performance of their browser. Whether you’re constructing a easy private weblog or working a enterprise, the best way you construct your website determines loads each long-term and short-term.

In the long run, the instruments you utilize to arrange your web site have an effect on your versatility, performance, and, after all, your model. In the quick time period, it could possibly add/take away quite a lot of complications.

In truth, some of the widespread complications is transferring a profitable weblog off Blogger to someplace like that has extra trendy running a blog & web site instruments.


That stated,  like selecting a bodily home or workplace, there isn’t any such factor as an absolute “best” or “top” alternative. There’s solely the appropriate alternative relative to your targets, expertise, and circumstances.

What Is Blogger?

Blogger is Google’s blog-focused platform that focuses on accessibility, ease of use, and free for the value. Blogger made running a blog a factor you do on the Internet again within the day and nonetheless appeals to folks trying to publish their phrases on the open Web quite than “closed garden” social media websites.

On the large spectrum of web site constructing options, Blogger lives on the tip that’s all-inclusive and gives the whole lot you might want to get began and develop your web site. It’s in distinction to options the place you purchase, set up, and handle all of the “pieces” of your web site individually.

It’s like buying and selling off some management for extra comfort.


Using Blogger is like leasing and customizing an house in a pleasant improvement as a substitute of shopping for and proudly owning your personal home. You’re nonetheless in command of decor, cleansing, and the whole lot living-wise – however you permit the development, plumbing, safety, and infrastructure to the property proprietor. That level is vital as a result of there’s normally a direct tradeoff between comfort and management.

All the performance and design which are included with Blogger work seamlessly collectively as a platform. That’s what permits them to have a drag and drop design, structure, and content material.

One word about Blogger is that it focuses 100% on running a blog – ie, reverse-chronological publishing of posts. It has little or no by way of content material administration (as I’ll point out within the cons part). Google has a product known as Google Sites that focuses on static web sites.

As far as competitors, Blogger competes straight with all-inclusive web site builders like Weebly & Wix. But it additionally competes with running a blog platforms which are additionally web site builders like along with pure-play weblog/social networks platforms like Medium and Tumblr.

Website builders as a gaggle compete with choices like (which gives the free software program to construct a web site that you just personal & management – see my self hosted WordPress setup information) all the best way to choices like typing actual HTML code into a text file . Make sense? Awesome, let’s dive into the Blogger evaluation.

Pros of Using Blogger

Blogger has a ton going for it. There’s a cause that tens of millions of individuals begin their first blogs on Blogger. It’s within the title. I do know that I used Blogger for my first weblog again within the day primarily as a result of it’s and nonetheless is the established running a blog platform.

Here are some particular benefits that I’ve discovered whereas utilizing Blogger for various initiatives.


Blogger is free for a web site on a * subdomain. You get primarily limitless sources to run your weblog. You even get a free SSL certificates that comes preinstalled.

You may even purchase a customized area (e.g., and level it to your weblog at no cost. This service, known as “domain mapping”, is normally a paid characteristic on Blogger’s direct hosted weblog rivals like

Blogger Settings

There aren’t any setup charges or improve prices. There aren’t any advertisements in your weblog except you opt-in.

In truth, you most likely have already got a Blogger account because it’s bundled along with your Google account.

There’s a small ecosystem of third get together Blogger customization companies, however these are all elective and out of doors of Blogger’s platform.

So how does Blogger become profitable?

Google bundles Blogger along with your Google account. Blogger is among the myriad of companies that Google gives at no cost to maintain you logged in and engaged with the Google merchandise that do become profitable (ie, advertisements). This is a draw back, which I’ll cowl within the cons part, however the huge upside is that Blogger is a legitimately free, maintained service that competes for head-on with paid rivals.Sponsored Links

Google does, after all, encourage you to put Google-brokered advertisements in your weblog.

Either method, Blogger’s large upside is pricing. It’s onerous to beat free.


Blogger can also be significantly easy to make use of. If you utilize Gmail or YouTube or any of Google’s different initiatives, you don’t even have to enroll. You go to Blogger and sign up along with your Google username and password.

Blogger New Blog

You can run a single weblog or dozens of blogs. The interface is minimalist and largely self-explanatory. As I’ll contact on within the subsequent part, Blogger is 100% centered on running a blog (ie., posting content material in reverse chronological order with little or no deal with different content material varieties).

Blogger Dashboard
Blogger Compose

Blogger handles all of the pace, safety, and technical webhosting points. It is website positioning pleasant with a easy strategy to design and performance. The entire platform works.

In truth, there are a mini-movement of pure-play bloggers transferring private (ie, non-commercial) blogs again to Blogger merely for the minimalist parameters.Sponsored Links

There’s little or no jargon to study or odd steps to navigate* to get began.

*pointing a customized area is a bit tough except you’re utilizing a superb area registrar.

But quite a lot of this simplicity pertains to the truth that Blogger is 100% centered on running a blog.

Product Focus

There are a ton of publishing merchandise on the Internet that attempt to be the whole lot to everybody…and find yourself being nothing to nobody.

For worse, however largely for higher, Blogger has not chased the newest characteristic. It hasn’t tried to grow to be a social community like Tumblr or Medium. It hasn’t tried to grow to be a full web site administration system like WordPress. It hasn’t tried to grow to be a “platform” of any variety. It hasn’t even moved to real-time knowledge and messaging like Twitter.

Blogger has caught to old-school running a blog.

It nonetheless helps RSS. It defaults to feedback. It centered on the newest posts. Blogger has centered on permitting anybody to shortly publish a full, wealthy piece of content material to the Web for anybody to entry.

This strategy results in some downsides, however there’s something refreshing about utilizing a product that is aware of what it’s – and doesn’t attempt to grow to be one thing that it’s not.

Google Integration

Google owns Blogger. And whereas Blogger isn’t Google’s marquee or sexiest product, Blogger is firmly inside the entire “Google ecosystem.”

If you utilize any Google product, then you have already got a Blogger account. And this integration makes so many little issues simpler.

Blogger Google Integration

There’s no new username or password. Your knowledge is at all times out there for export thanks to Google Takeout . You should buy a customized area from Google Domains.

Blogger Google Connection

Google Photos shops your photos. You can shortly and easily monetize with the biggest advert dealer on the Internet (aka Google AdSense) or promote your weblog by way of the biggest search community.

Blogger Ads

It’s all seamless and it merely works.

Speed & Performance

Blogger is a “hosted blog platform” – which signifies that it bundles internet hosting with your complete running a blog service.

Google takes care of pace & safety. You don’t even have to fret about it. Your focus may be 100% on content material and promotion.

While there are many causes to arrange your personal internet hosting account, for a lot of newbie bloggers, not having to study pace and safety is a big plus.

Cons of Using Blogger

Now, although Blogger has loads going for it, it additionally has quite a lot of disadvantages – practically all having to do with the flexibility to develop as your weblog grows. Blogger can (and does) host a few of the highest-traffic blogs on the Internet, however it’s intentionally restricted in some ways.

Nearly each Blogger grievance that you just see on different Blogger evaluations will normally come all the way down to the actual fact their weblog has outgrown Blogger indirectly (ie, in customization wants, assist, and many others).

With that stated, let’s have a look at a few of the particular disadvantages of Blogger.

Customer Support

As with all Google merchandise, Blogger doesn’t have buyer assist per se. They have a discussion board the place different customers and an occasional Google staffer will reply questions.

Blogger Support

The product is constructed to have as few potential questions as potential, however as with all product, there can be points. Unlike different web site builders – and even self-hosted software program at an online host – there’s  no single assist contact at Blogger.

Any points that you just would possibly encounter need to be solved by way of Google search, DIY troubleshooting, and assist boards.

Product Versatility

Blogger’s complete deal with running a blog is a energy and a critical weak spot. The product sticks to conventional running a blog even now that many blogs have developed into recurrently up to date web sites that promote content material by way of social feeds.

For instance, most “blogs” these days have a homepage or touchdown web page quite than a feed of posts in reverse-chronological order. And but, with out some awkward homepage redirects, there isn’t any actual method to have a “homepage” on Blogger. Here’s the extent of the redirect supervisor –

Blogger SEO Features

There can also be no method to dictate the show order of your content material or create several types of content material (ie, portfolio pages). There’s no method to seriously change the structure for various content material or opt-in scripts.

Blogger Layout

Blogger is for running a blog and nothing else. There are loads of workarounds, however lack of versatility is the primary cause most bloggers depart Blogger and transfer to a self-hosted WordPress answer.

This level results in a associated however separate situation of design & customization.

Design & Customization

For a hosted running a blog platform, Blogger permits for a superb little bit of customization…however there’s normally a catch.

You can edit the HTML and CSS, however provided that you may navigate the 1000’s of conditional statements in Blogger code editor.

Blogger Theme HTML

You can change your design structure with Blogger’s built-in components.

You can customise particular person components of your theme and prepare components…if they’re out there inside Blogger’s theme editor.


And once more, with content material varieties, you may have restricted freedom to rework your content material into one thing distinctive. You can not add many third get together apps or integrations. And you may’t flip your weblog into a completely managed web site.

If you intend on beginning and sticking with a conventional weblog, it is a non-issue. There’s at all times a tradeoff between comfort and customization. But if you wish to develop into a much bigger web site with attention-grabbing performance, you’re more likely to hit a ceiling with Blogger.

On-going Investment & Features

Blogger is previous. Google maintains it, nevertheless it has nowhere close to the baseline options of, Tumblr, Medium and definitely not of a self-hosted WordPress powered website. Many platforms enable for API calls, direct integration with social platforms, fancy Javascripts and a lot extra.

Blogger is transferring alongside, doing its factor as an old-school running a blog service. That’s a superb factor (as talked about within the execs) nevertheless it can be a nasty factor if you need all of the bells and whistles out there to modern-day net publishers.

Google Promise / Content Policy

The final con of utilizing Blogger as your running a blog software program is Google itself. Blogger has been a Google product for a very long time. And Blogger, whereas not a big a part of Google’s product portfolio, nonetheless serves Google’s core objective of bringing as many individuals as potential into its community of companies. There isn’t any speedy cause that it’ll go away.


Google has additionally killed off loads of established merchandise with devoted customers. Just to call a number of, Google has shutdown:

  • Google Reader
  • iGoogle
  • Google Apps for Teams
  • Google Glass

Who can neglect Google+ – their highest-profile facet mission ever.

Google has gone by means of numerous adjustments with their native enterprise product (aka Google Places, Google+ Local, Google MyBusiness, and many others). Google has began and ends extra messaging apps than I can preserve observe of.

In different phrases, although Blogger has quite a lot of advantages with Google, running a blog isn’t and by no means can be Google’s precedence.

Blogger will at all times be below menace of shutting down – even when it’s doing effectively.

If they did shut down – you wouldn’t lose your content material however must transition your weblog on Google’s timeline – not yours. There are should extra dependable choices:

Ideally, your personal web site by yourself account.

That is their cause for existence. They would possibly exit of enterprise, however so long as they’re earning profits, they’ll by no means be unceremoniously shuttered.Additionally, it pays to keep in mind that as a hosted weblog platform, you’re topic to Google’s content material coverage. While the coverage may be very liberal, it additionally has a infamous popularity for arbitrary enforcement. If you may have a weblog that touches on controversial subjects, you’ll not need to make investments your time & power right into a platform that you just don’t have 100% management over.

The Google website positioning Advantage / Disadvantage

Before trying on the subsequent steps, I’ve to the touch on one little bit of website positioning (SEO) mythology. In the website positioning world, there are 3 camps on Google merchandise.

The first camp says that Google is inherently untrustworthy. They say you need to by no means use their merchandise as a result of they only spy on you and are out to punish you. It’s all about tricking and outsmarting Google.

The second camp says that Google is website positioning. They say you need to use all their merchandise and do the whole lot they are saying. Google will at all times choose their very own merchandise and can reward everybody that makes use of them. It’s all about cooperating and sucking as much as Google.

The third camp says that neither of the primary two camps depends on proof or testing. The reply to all issues website positioning is “it depends.” Use Google merchandise that go well with your online business; don’t use Google merchandise that don’t give you the results you want. Either method, deal with testing and doing the appropriate issues in your clients.

I’m within the third camp. I’ve by no means seen any proof that Blogger will “cleanse” or “un-blacklist” a web site*. I’ve by no means seen any proof that blogs that dwell on Blogspot /Blogger get a bonus within the search outcomes. I additionally do not know why Google would even make {that a} issue.

*that is with regard to go looking algorithm penalties, not Blogger content material insurance policies.

Don’t purchase into website positioning snake oil if you find yourself on the lookout for a web site builder. The solely examined website positioning reality is that the web is made up of internet sites of all types. You need to execute on the basics of content material and promotion since Blogger takes care of most all technical issues.

The weblog internet hosting/web site builder you select needs to be primarily based on pricing, comfort, usability, and assist.

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