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BuzzWind – New York Fashion Week – Saks Foundation Raises $1.7 Million for Mental Health

Saks Foundation Raises $1.7 Million for Mental Health

“Can you dance? Then dance!” mentioned Patti LaBelle, playfully wheedling the group at L’Avenue at Saks Tuesday night time, already swaying and bobbing as she belted out one in all her greatest hit songs, “Lady Marmalade.”

The scene was the Saks Fifth Avenue Foundation psychological well being profit and LaBelle was the leisure. The 77-12 months-previous legendary songstress, aka “The Godmother of Soul,” additionally sang two of her different hits, “Somewhere Over the Rainbow” and “On My Own” and dazzled the group demonstrating her spectacular vary and talent to carry these excessive notes with seeming ease. At the tip of the efficiency, LaBelle’s parting phrases had been: “Keep on raising that money, honey.”

The Saks Fifth Avenue Foundation celebrated its ongoing dedication to help psychological well being with a cocktail fundraiser hosted by Richard Baker, chairman, chief govt officer and governor of the Hudson’s Bay Co., and saks.com CEO Marc Metrick. The occasion raised greater than $1.7 million to help the muse’s mission to make psychological well being a precedence in each neighborhood by rising consciousness, bettering entry to care, constructing protecting components and reaching communities which can be uniquely affected by psychological well being points.

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Richard Baker

Richard Baker
Joe Schildhorn/BFA.com

Back in 2017, when the corporate was figuring out a trigger to tackle, “We spent a lot of time talking with our associates about what impacted their lives and it was opioids, depression and anxiety,” Baker informed WWD. “We realized that mental health was the most important issue and where we as a company could do the most good.”

With the pandemic, “We have to call out the need for more resources and greater participation in supporting mental health,” mentioned Baker. “The last 18 months have really amplified the need to get behind this. It’s been a really tough time. It’s our responsibility to use the platform we have at Saks to do the right thing.”

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Saks and its 5-12 months-previous basis have donated greater than $4.5 million to U.S. psychological well being initiatives. The initiative has reached 470,000 people with direct psychological well being help, and over 6.6 million people with messages that fight the disgrace and stigma surrounding psychological well being struggles. It has additionally supported efforts at over 65 excessive colleges and schools creating insurance policies, practices and conversations round psychological well being.

Patti LaBelle, Marc Metrick

Patti LaBelle, Marc Metrick
Joe Schildhorn/BFA.com

“One in four people are living with some form of mental illness, whether it’s depression, bipolar disorder, addiction. When one person lives with it, it impacts the people in their lives,” mentioned Metrick, a recovering alcoholic. “But people don’t feel comfortable telling friends or doctors that they are suffering from depression or anxiety. They may be aware of it but not willing to talk about it. There is more of a stigma associated with mental health issues than other health issues like diabetes or breast cancer.”

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Earlier this month, Saks celebrated World Mental Health Day and National Coming Out Day with a multifaceted digital marketing campaign in partnership with the muse’s nonprofit associate, The Trevor Project, the world’s largest suicide prevention and disaster intervention group for the LGBTQ neighborhood.

As a part of the marketing campaign, Queer Eye star Karamo Brown and Chris Bright, director of public coaching at The Trevor Project, hosted a digital occasion on the Saks Live digital occasions platform, to boost consciousness of psychological well being points and supply help.  Additionally, the muse developed a “mental health at work” information for staff with help from one other nonprofit associate, Bring Change to Mind. The information is a instrument to help a tradition of openness and help, and “demystify paths to a conversation surrounding mental health.”

Tracy Margolies, Ken Downing

Tracy Margolies, Ken Downing
Joe Schildhorn/BFA.com

 

Saks Foundation Raises $1.7 Million for Mental Health

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