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BuzzWind – New York Fashion Week – Victoria Beckham Teams With Woolmark on Merino Knitwear Capsule

Victoria Beckham Teams With Woolmark on Merino Knitwear Capsule

LONDON — Victoria Beckham has teamed with The Woolmark Company to launch her model’s first finish-to-finish traceable assortment of knitwear, which lands on store flooring this week.

The “farm to shop floor” assortment is the fruit of Beckham’s time spent judging the International Woolmark Prize in 2012, 2014 and 2016.

Known as Victoria Beckham x The Woolmark Company, the Merino assortment is geared toward adults and kids and consists of polo and crewneck sweaters, V-neck cardigans, present units of scarves and hats.

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The types have colorblocking, intarsia detailing and distinction stripes, whereas colours have been made utilizing a plant-based mostly, pure dye course of, and the one know-how licensed by The Woolmark Company.

Despite the no-chemical course of, “the dye creates incredibly vibrant shades through the use of alternative ingredients such as flowers, leaves and berries,” Woolmark mentioned.

The assortment launches on Oct. 21 and will probably be stocked at shops together with Saks Fifth Avenue, Zalando, Mytheresa, Harrods, Barneys Japan, La Samaritaine and Hudson’s Bay. The capsule features a 20-piece grownup knitwear assortment and 14-piece youngsters’s put on supply. Prices vary from $370 to $845 for the grownup sizes, and $240 to $255 for the kids’s put on.

Victoria Beckham Teams With Woolmark on

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A glance from Victoria Beckham x The Woolmark Company capsule.
Image Courtesy of Victoria Beckham

Beckham’s model mentioned the environmental influence “has been considered throughout the design process, from sourcing materials to the development, manufacturing, production and packaging of each piece.”

The assortment has been made in Pescara, Italy, with renewable and biodegradable Merino wool, which is absolutely traceable to 5 Australian wool growers, in line with The Woolmark Company.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-revenue enterprise that conducts analysis, growth and advertising alongside the worldwide provide chain for Australian wool. It works on behalf of about 60,000 wool growers that assist fund the corporate.

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Beckham is a champion of traceable, sustainable sourcing, specifically with regard to Victoria Beckham Beauty, which launched with clear formulations and eco-acutely aware packaging.

The model offers full transparency on every ingredient used, and the function it performs within the product. The secondary packaging comes from one hundred pc publish-shopper waste whereas the delivery supplies are recyclable or biodegradable. Products come wrapped in a protecting packaging that may later be dissolved underneath the lavatory faucet.

Victoria Beckham Teams With Woolmark on Merino Knitwear Capsule

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