Candace Cameron Bure Says Hallmark’s Diversity ‘Definitely’ Improved

  • Candace Cameron Bure informed Insider Hallmark Channel has improved range its in vacation movies. 
  • The “Fuller House” star stated “it is necessary to symbolize all individuals.”
  • “The Christmas Contest” airs on the Hallmark Channel on Sunday, November 28 at 8 p.m. ET/PT.

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Hallmark Channel’s unique films are a staple in lots of households over the vacations however have confronted criticism in recent times for a scarcity of Black leads, exclusion of the queer community, and a scarcity of non secular range.

When chatting with Insider about her new Hallmark vacation movie “The Christmas Contest,” Candace Cameron Bure mirrored on the community’s current steps towards extra inclusivity.

“Hallmark has positively made adjustments in that path, which we’re all very, very comfortable to see,” the “Fuller House” star informed Insider.


“It’s essential to me in all of the casting that we do for the movies, and it is necessary to symbolize all individuals and all of their journeys and their household dynamics,” she continued, noting that everybody’s household seems “so completely different.”

In 2020, Hallmark premiered its first vacation film that includes queer characters, “The Christmas House.” A sequel will air in 2021. 

Candace Cameron Bure

Candace Cameron Bure in “The Christmas Contest.”


Crown Media

“The Christmas Contest” is Bure’s tenth vacation movie with Hallmark Channel, and her thirtieth general. 

“I’ve been with this model for a really very long time and I perceive what it is all about and who the viewers is and what they’re in search of, as a result of as a producer, in addition to an actress, it is what I’m in search of within the movies. So I’ve taken that very severely,” she stated. 

Bure performs businesswoman Lara in her newest Christmas movie. She is unexpectedly reunited with an ex then they compete in a televised contest to lift cash for charities of their selection. Lara’s love curiosity, Ben (performed Bure’s “Fuller House” costar John Brotherton), is a well-known athlete competing for his basis whereas Lara is hoping to lift cash for her mother’s senior middle, which wants repairs. 


There’s loads of humorous banter within the movie, however Bure is a fan of its extra severe, quiet moments. “Those are the moments the place you get to be nonetheless and have actual emotion and emotions, and that is the place you hope to seize the viewers,” she informed Insider.

“The Christmas Contest,” additionally starring Barbara Niven and BJ Harrison, premieres on the Hallmark Channel on Sunday, November 28 at 8 p.m. ET.

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