Citizens of Humanity Talks Holiday Dressing, Denim Market Dynamics – WWD

Comfort is the prevailing desire in the case of vacation dressing as shoppers cavort to numerous vacation events, glitzy gatherings, and the like — and Los Angeles-based premium denim model Citizens of Humanity is following swimsuit with its newest vacation assortment that proffers ease, comfortability and an added dose of glamour at a time when customers want it most.

In reality, shopper shopping for preferences of late have skewed towards loungewear and items that present various ranges of versatility at 37 p.c and 34 p.c, respectively, as customers put together for “another winter of uncertainty” because of the pandemic, based on a current report by MakerSights.

And for Citizens of Humanity, which means assembling monochromatic seems to be and comfortable textures for vacation that seamlessly transition from day to nighttime whereas upholding a way of fashionable simplicity.


The assortment is impressively wide-ranging, that includes a number of loose-fitting jeans, an enviable Saffron Puffer Jacket that might make an outfit, and tremendous attractive tops, akin to its Iris Long Sleeve Cut Out Top that exhibits some pores and skin, or its Cascade Sleeve Sweatshirt that pares quantity with coziness.

A sneak peek at spring 2022 proved to be a stunning mixture of relaxed denim seems to be, a slouchy two-tone trenchcoat to die for, and breezy, gentle and white blouses that imbue the freshness of spring right into a tangible aesthetic.

Here, Marianne McDonald, inventive director at Citizens of Humanity, talks to WWD about dynamics of the denim market, vacation dressing and what’s developing subsequent for the model.

WWD: What are some of the adjustments/tendencies you’ve famous within the denim market? What do shoppers need?


Marianne McDonald: Over the previous 12 months or so, we’ve seen women and men on the hunt for newness and modernity. They search out clothes that feels distinctive and private and has a vibe that feels totally different from what they’ve been drawn to up to now. I consider it is a palpable vitality that we are able to all really feel — it’s a shift that I anticipated and hoped for whereas designing the vacation assortment a number of months in the past. People are excited to get on the market in one thing that feels refined and stylish as they reunite with family and friends and expertise the celebratory vibe of the season.

Right now, I’m loving the thought of a crisp black high paired with a pair of black high-rise slim or straight denims and an unbelievable heel for an of-the-moment vacation look. This season additionally appears like the suitable time so as to add a bit of glamour to our wardrobe with some luxurious leathers in each pants and jackets. These look particularly sharp when paired again with a glossy bodysuit or ribbed high with a slash of pores and skin displaying.

WWD: How has the pandemic formed office trend? Have new office staples emerged?


M.M.: One of the optimistic issues to emerge in the course of the COVID-19 period is the liberty of stylistic expression we’re seeing. It appears individuals have moved away from the thought of only one look. Instead, you’ll see a private and oftentimes radical tackle model that includes seemingly disparate genres, silhouettes and even the rise of the notion of DIY.

It’s thrilling to consider the thought of individuality because it pertains to the office as many are abandoning the normal expectation of enterprise apparel and as an alternative choosing one thing that brings their most genuine and self to work. In these new occasions, virtually something goes whether or not dressing for Zoom calls or heading into the workplace. Even in company jobs which are usually way more buttoned up, we’re seeing extra laid-back apparel akin to denims, sneakers and chinos.

WWD: What’s subsequent for Citizens of Humanity?

M.M.: Right now, I’m drawn towards exploring proportion in new methods and I believe this post-pandemic mind-set shall be a time of inventive freedom that we are going to use to discover new manifestations of the model.

I consider the upcoming spring assortment embraces this and you may really feel this sense of optimism throughout the line — a group that’s centered on craft, nostalgia and modernity. You’ll see poplin with ruching and ties, eco-minded knits that skim the physique, maximalist shapes in denim and, of course, the introduction of decrease rises.


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