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D’Andre Good | Member Stories

Delivering city taste 

D’Andre Good is the creator and CEO of Urban Eatz, a brand new meals supply service and cellular app targeted on smaller minority-owned eating places, meals vans and home-based meals distributors. Right now, Urban Eatz serves the Houston metro space, however D’Andre has plans to deliver it to the nationwide degree.

Urban Eatz is all about elevation: The concept is that distributors elevate to meals vans, meals vans elevate to storefronts, and people elevate to franchises. Jobs and capitol go proper again into communities.a

The method it really works is companies first register with the service, which then connects them to a community of obtainable drivers, who ship orders positioned by means of the app. You can obtain Urban Eatz for Android and iOS. It launched in November 2020 and D’Andre says that as we speak there are about 1,000 energetic customers within the Houston space.


Read the interview with D’Andre Good of Urban Eatz

D’Andre and Urban Eatz are already making news in the Houston Area, however we managed to meet up with him for a wide-ranging interview. Read on for an inside take a look at Urban Eatz and the way D’Andre acquired his concept off the bottom.

D'Andre Good Logo

Let’s get began with a little bit bit about your background. How did you purchase the talents and data that come into play as we speak?


I’ve a background in development, mockingly. I used to be most lately the superintendent in control of the development of Texas Southern University’s new library, however I’ve at all times been into expertise. I simply had by no means discovered one thing particularly that grasped my full curiosity so far as constructing sensible.

I’ve at all times had an curiosity in meals and had develop into recognized for the varied locations that I’d eat that individuals would think about to be hidden gems.

So in creating Urban Eatz Delivery, I wished spotlight locations like that with one thing that made a social impression, and that may play a significant half in its personal trade and degree the taking part in area.

You have one hand in app growth and the opposite in a type of grassroots community-building by means of meals. How did that occur?


I at all times knew that I’d be a enterprise proprietor, I simply didn’t know what sort of enterprise. I began trying on the traits of as we speak’s occasions and the way we as a folks have develop into accustomed to having all the pieces dropped at our doorsteps and seen that the supply trade goes to proceed to develop.

 I wished to be part of that development.

As far as group constructing, I really feel that we as a rustic can be that a lot stronger if all communities thrived. There is a market that has largely gone ignored and I wish to be on the forefront in bringing consideration to it, and displaying different African-American entrepreneurs that we are able to do enterprise on this tech sector and make an impression.

D'Andre Good Team

It can be cool to look again in your experiences growing Urban Eatz — as an app, a group and a enterprise. What pops up in every of these areas?

When it involves my experiences with the app, there’s a lot that goes into constructing one — particularly the testing, as a result of when you’re coping with its performance, it’s important to consider how everybody will use it and the issues which will come up on account of folks making an attempt to do sure issues.

It’s nearly like being a thoughts reader, since you need to establish any potential issues and attempt to mitigate them.

As a group, we’ve got been nicely obtained and the love and help we’ve got been proven is overwhelming. We are really delivering a style of the tradition and being in Houston, some of the numerous cities within the nation.

As a enterprise, this has been a continuing grind, a studying expertise, and an incredible character-builder.

I seen you construct your web site with GoDaddy Website Builder. How have GoDaddy’s merchandise performed into getting Urban Eatz off the bottom?

GoDaddy’s merchandise have been an unsung hero. Everything with GoDaddy is really easy to navigate, their customer support is first price, and our web site has a really good clear look that actually helps to attract in our prospects. If we have to make modifications, it’s quite simple and never overly difficult to take action — even a novice can construct a top quality web site.

Imagine I simply downloaded the Urban Eatz app. Can you stroll me by means of the person expertise?

When you go to your app retailer, whether or not iOS or Android, you’ll arrange a profile. Once you’re in, you will note each enterprise on the app inside 65 miles of your location, listed from closest to farthest away.

You can have something inside 65 miles delivered to you on our app.

You click on on the enterprise and see their gadgets, click on on the merchandise and add to your cart, then place the order. Once the order is obtained by the service provider, they are going to settle for it after which the closest driver to that particular service provider might be notified.

The driver accepts the order, then the client might be notified of who the driving force is, together with their license plate quantity. The buyer will obtain updates of when the driving force arrives on the service provider, when their order is picked up, and when their order has been delivered.

We even have a characteristic for fogeys who arrange a profile for his or her kids, however don’t need their kids to have their financial institution card info. They can add cash their account (just like including cash to a faculty lunch account), and their kids can place an order with out bothering their mother and father, so long as their pockets has cash in it.

What about eating places and people who make the meals? How does it work for them?

For eating places, their admin panel is a web-based panel, just like an electronic mail. A restaurant proprietor can run their total enterprise itemizing off their cellphone, no want for any additional POS programs. Everything is identical as above, however the service provider will get an alert on their cellphone telling them about an order, they are going to settle for it, and the entire info relating to the order might be proven.

They will inform the driving force how a lot time it’ll take to organize. The driver comes to choose up the order, and the restaurant might be alerted as soon as supply is made. All orders might be delivered in insulated luggage to maintain meals at temperature.

Also, Urban Eatz Delivery doesn’t maintain a restaurant’s cash. There isn’t any ready until the top of the week to receives a commission. Our system is about as much as give the restaurant their cash, the drivers theirs, and we get ours. All of the chances are already taken out.

Did you be taught something you must do (or don’t do) based mostly in your expertise with the foremost supply apps on the market as we speak?

I realized that we must always not restrict ourselves to a sure supply radius, and likewise that we shouldn’t maintain our retailers’ cash. One of our opponents was on the information for owing a restaurant nearly $20k from gross sales.

We perceive that for small companies, that kind of cash might have an effect on what you are promoting tremendously.

Also, I realized to be accessible and relatable. With us, we consider in giving one of the best customer support potential, and a technique of doing that’s at all times having somebody on our staff obtainable always ready to make choices.

If you would return in time — to your lowest level all through this complete factor — and provides your self some recommendation, when was it and what would the recommendation be?

If I might return in time, that point can be perhaps a few months again actually. I’d inform myself( which I did) to maintain on pushing. We at the moment are ready to the place we need to scale our enterprise and develop nationwide, which might develop into costly, so we’ve got been pitching to completely different traders.

I spotted that success received’t come in a single day — as Nipsey Hussle stated, “It’s a marathon, not a sprint.”

There aren’t any shortcuts to success and one of the best factor about constructing this firm is that there haven’t been any losses, solely classes, which I’ll admire that rather more, as soon as we attain our objective of changing into a family identify.

What’s the long run appear to be for your self and Urban Eatz?

There isn’t any ceiling for Urban Eatz Delivery, we’ve got the potential to essentially change the supply trade, particularly as we pivot, whereas additionally elevating consciousness and doing our greatest to assist construct our communities and the folks inside them, from government degree jobs to franchising alternatives.

What’s your parting shot for anybody who needs to be such as you after they develop up?

My parting shot is, tune in to your star participant. If you don’t consider in you and your targets, then it will likely be arduous for others to. Mistakes are part of dwelling and rising and they’ll come as you’re doing enterprise however what’s going to outline you is the way you reply.

Roses are among the most stunning flowers grown, however all of them begin off within the dust. It’s not the place you begin, it’s the place you find yourself.

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