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Fashion

Daniel Fletcher Designs Coca-Cola Capsule With a Nostalgic Touch – WWD

British style design Daniel Fletcher, who is thought for his look on Netflix’s actuality present “Next In Fashion,” is releasing a collaboration with Coca-Cola, primarily based on a earlier Coca-Cola marketing campaign.

“I loved the iconic Coca-Cola hilltop campaign as soon as I saw it and with it being the 50th anniversary this year I really wanted to use it as the starting point for the collaboration because the message it sent feels just as prevalent today as it was when it was first released,” Fletcher advised WWD.

“In the 1971 advert, a group of young people from all over the world gather on the top of a hill and sang ‘I’d like to teach the world to sing,’ it sent a message of global unity, something that is at the heart of my brand, particularly in recent times when it sometimes feels like we have taken backward steps,” he added.

A look from Coca Cola x Danie W. Fletcher capsule

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A glance from the Coca-Cola x Daniel w. Fletcher capsule.
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The nine-piece capsule, to be launched underneath his namesake model Daniel W. Fletcher on Thursday, consists of silk shirts and shorts with a retro Coca-Cola brand, a denim jacket and flares within the drink’s signature red-and-white coloration combo.

Fletcher additionally made a colourful patchwork blanket from manufacturing waste scarps. He stated that is his “favorite piece” within the assortment.

“With all of my collections now I always look for ways to use up my scraps and waste from production so I have been making one-off pieces made up of all the off-cuts. In this instance, we made a limited batch of just five quilts, as that’s all the waste allowed us to do, with the classic Coca-Cola bottle in the center,” he added.

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The capsule will probably be on sale on the model’s web site, in addition to in retailer at Harrods in London and Lane Crawford in Shanghai and Hong Kong.

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