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Fever-Tree overtakes Schweppes as America’s leading tonic water brand

Fever-Tree overtakes Schweppes as America’s leading tonic water brand in enormous success for UK agency

Fever-Tree has overtaken Schweppes as America’s leading tonic water brand in an enormous success for a UK agency. 

The breakthrough comes simply over three years after Fever-Tree arrange operations within the US, having beforehand exported mixers throughout the Atlantic from its base in London. 

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Fever-Tree has taken American bars and supermarkets by storm, snapping up 26 per cent of the market by final month, towards Schweppes on 25 per cent. 

Delighted: Fever-Tree's chief executive and co-founder Tim Warrillow

Delighted: Fever-Tree’s chief govt and co-founder Tim Warrillow

The brand is already the market chief within the UK however that is the primary time it has surpassed Schweppes in the US. Schweppes is offered in America by multi-billion greenback drinks conglomerate Dr Pepper Keurig. 

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Chief govt and co-founder Tim Warrillow stated: ‘The US is usually seen as a graveyard for British manufacturers, which makes this milestone much more pleasing.’ 

The US accounted for £58.5m of its general £252.1m gross sales in 2020. Fever-Tree shares have grown 15-fold for the reason that firm listed on junior market Aim in 2014, when it was valued at £154m.

Its market worth immediately is just below £3billion.

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