We all know LinkedIn is the place recruiting occurs. But actually, it might all really feel like a little bit of a large number. How do you discover the right candidate? Do you put money into LinkedIn Recruiter? Hire a search agency? Pray to the expertise gods?
As a Talent Sourcer on Zapier‘s recruiting team, I spend a lot of time on LinkedIn. So, I’m right here to let you know that though you could possibly do any of the choices above, there are methods to unlock the ability of LinkedIn with none hefty investments. Here are 5 free features that can assist you to profit from LinkedIn whereas recruiting.
Table of Contents
1. Choose browse
“Who viewed your profile” has all the time been one in every of LinkedIn’s hallmark traits: by default, folks can see while you’ve checked out their profile. LinkedIn will normally share some variation of your identify, firm, title, headline, the way you discovered an individual, and mutual connections.
Although sharing private data makes it simple to work together with different customers, it might typically really feel uncomfortable understanding your data is shared, particularly while you’re simply having a look round to see what’s on the market. So, LinkedIn permits customers to poke round with extra anonymity by browsing in semi-private or private mode.
Browsing in semi-private mode means LinkedIn will solely share some descriptive details about you. For instance, it would share your job title, firm, college, or business. But the folks you’re clicking on gained’t see any simply identifiable data, like your identify or location.
When searching in personal mode, you’ll solely seem as a part of a catchall variety of “LinkedIn Members” within the Who considered your profile space. LinkedIn gained’t share any particular details about you with the consumer. To them, it’ll look one thing like this:
At Zapier, I’ve seen completely different approaches to privateness on LinkedIn. As a expertise sourcer, I choose searching anonymously as a result of I usually look via a number of profiles, and so they’re not all a match for our open positions. On the opposite hand, a lot of our recruiters don’t thoughts searching LinkedIn publicly: it might immediate prospects to click on into our profiles, examine Zapier, and (ideally) navigate to our jobs web page.
2. Make your LinkedIn posts public
Posting on LinkedIn about open roles is an effective way to garner curiosity. To improve the attain of your posts, be sure that to activate public sharing settings. This will make sure that your posts discover their manner effectively past your followers and connections. Sharing publicly additionally permits your put up to be shared outdoors of LinkedIn, which will be highly effective for constructing your model extra broadly.
First, it’s good to make your profile seen to folks outdoors of your community.
Once that’s carried out, subsequent time you create a put up, be sure that the visibility and feedback are set to Anyone.
This will make your posts seem like the one under, and even share engagement data, corresponding to how many individuals have considered your posts via their feed. You can use this data to have interaction with candidates instantly out of your posts or take a look at methods to see what will get essentially the most traction.
3. Take benefit of LinkedIn’s native search performance
LinkedIn Recruiter is pricey, and for a small crew, it may not be definitely worth the funding. So earlier than you improve, attempt looking for folks utilizing LinkedIn’s native search functionality.
There are a few principal drawbacks to utilizing this perform:
Still, it may be a useful function for focused recruiting as a result of it permits you to discover candidates with particular experiences utilizing many alternative filters.
To search, go to My Network > Connections. Select Search with filters (on the top-right in tiny letters on desktop), and use the filters to slender down your search. Or merely sort a key phrase or title within the search bar, click on See all outcomes after which People, and filter from there.
Remember that the variety of profiles you’ll be able to view is proscribed, so if the filters you’re utilizing aren’t yielding outcomes, change them up.
For a deeper dive into free looking on LinkedIn, try my article about finding talent on a budget, the place I provide some suggestions for participating passive candidates and evaluating prospects based mostly on their LinkedIn profile.
4. Activate the People Also Viewed function
The People additionally considered function reveals you profiles which are indirectly much like the one you’re at present on. It may embrace folks on the similar firm with comparable titles or abilities, which will be nice for recruiting. Although the relevance of those profiles will be hit and miss, it may be a useful strategy to establish prospects with comparable experiences via minimal effort.
Here’s how to add the People also viewed box. Once you try this, People additionally considered will present up on each profile you view.
5. Add your pronouns
Affirming gender identities and normalizing their significance within the office is a decisive step in creating an inclusive work setting. Adding your pronouns to LinkedIn reveals candidates that they’re welcome and inspired to do the identical—and that, as a pacesetter, recruiter, or colleague, you’re working to create an inclusive office.
LinkedIn now supplies some customers a strategy to share this data within the intro part of their profile.
Unfortunately, the function is barely accessible in sure international locations for now. To verify if it’s accessible to you, click on the pencil icon within the intro part of your profile, look for Pronouns, and set it as Visible to All LinkedIn members.
If you’re curious what forms of private pronouns can be found or wish to perceive what you may see on a candidate’s profile, check out this article on LinkedIn’s blog that shares nice insights.