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Fashion

Gabriela Hearst Opens Aspen Pop-up – WWD

The purchasing scene in Aspen continues to warmth up this season.

Gabriela Hearst has opened a pop-up retailer within the Colorado ski resort city, becoming a member of luxurious stalwarts Prada, Gucci, Louis Vuitton and Balenciaga, in addition to the brand new AspenX, Loro Piana Interiors and Citizens of Humanity boutiques.

The New York designer is taking the residency house at MAX, Max Martinez’s native specialty retail retailer on Hopkins Avenue, which shares Bottega Veneta, Celine, Loewe, Dries van Noten and extra.

The residence might be open till March 31, 2022.

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“I have been feeling for a while that Aspen is a location we wanted to explore, and we have a great friend, Max, that has a space that we were able to transform with reclaimed redwoods and pieces that our collaborators Antoine Dumas and Benji Gavron created specifically for this project,” mentioned Hearst, whose work is guided by a respect for nature and fervour for making style extra sustainable through the use of non-virgin and recycled supplies.

Gabriela Hearst Opens Aspen Pop-up

Gabriela Hearst residency in Aspen.
Courtesy

“Working with Gabi and the GH team was a truly amazing experience. Gabi gave us complete creative freedom with the only condition being to work with reclaimed wood, something that neither of us had really done prior. We discovered that you can’t manipulate old wood into anything you want, it just won’t let you. The creative process became a conversation between our aesthetic and what the wood would allow us to do. The pieces for the GH store in Aspen became about that dialogue, emphasizing the beauty of the wear in the material with simple, sharp, clean lines that speak for themselves,” designer collaborators Gavron and Dumas mentioned in a press release.

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The retailer will embody items from Hearst’s girls’s and males’s collections, together with ready-to-wear, merino wool and cashmere knitwear, footwear, high quality jewellery and residential equipment. This would be the first time a restricted assortment of the purse assortment might be accessible within the Aspen space, particularly the Nina, the Demi, the Diana, the Chapman and the Off to the Races kinds.

Hearst, who’s the inventive director of Chloé along with main her namesake line, has flagship boutiques in New York City’s Upper East Side and London’s Mayfair.

Gabriela Hearst Opens Aspen Pop-up

Gabriela Hearst residency in Aspen.
Courtesy

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