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GoDaddy Website Builder Review – Pros, Cons & Alternatives

GoDaddy is a giant model within the web site providers trade. From their Tremendous Bowl adverts to TV adverts to internet marketing, they’re by far probably the most properly-identified alternative for domains, internet hosting, web site builders, and productiveness merchandise for small companies.

I’ve written about GoDaddy’s website hosting and reviewed them, however I’ve by no means seemed particularly at GoDaddy’s web site builder product (aka “Web sites + Advertising”) earlier than this text.

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My expertise with GoDaddy’s web site builder started again once I first began my net design enterprise years and years in the past. I didn’t really use GoDaddy’s web site builder for my initiatives till I got here throughout it when a shopper of mine was utilizing it and wanted a couple of duties accomplished.

Since then, new competitors has popped up from Wix, Squarespace, Weebly, Gator Website Builder, WordPress.com and different web site builders. And GoDaddy has upgraded the web site creation product I initially used. They’ve streamlined it to make it supposedly the “best solution to get on-line.”

So for a private challenge of mine, I made a decision to strive it out once more and see who the product would actually be a good match for – and never simply in comparison with different hosted web site builders.

I additionally wished to match GoDaddy’s web site builder to different web site options like internet hosting your personal web site or utilizing a hosted eCommerce platform.

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GoDaddy Website Builder Plan Choices

There are 5 tiers of GoDaddy Website plans.

GoDaddy Pricing

Free Plan

GoDaddy permits anybody to enroll in a free GoDaddy Website Builder plan. You get full entry to the web site builder software together with a GoDaddy template, SSL certificates, a couple of advertising and marketing instruments, and a bundled internet hosting plan.

The first limitations are –

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  • you wouldn’t have limitless storage or ecommerce instruments
  • you’re restricted to a GoDaddy subdomain within the type of: username.godaddysites.com

Primary Plan

GoDaddy’s Primary Plan is their most cost-effective premium plan. The plan contains enhancing on the GoDaddy app together with the power to attach a customized area identify after area registration. Internet hosting service is included, however ecommerce instruments and each advertising and marketing function aside from linking to a social media account is excluded. It’s major market is for a private web site or “brochure” enterprise web site.

Normal Plan

GoDaddy’s Normal Plan will increase the variety of digital advertising and marketing options out there, such because the search engine marketing Wizard.

Premium Plan

GoDaddy’s Premium Plan will increase the advertising and marketing options out there. It additionally provides in appointment performance.

Ecommerce Plan

GoDaddy’s eCommerce Plan provides a collection of instruments so as to use the positioning builder as an eCommerce resolution.

Professionals of GoDaddy Website Builder

I’ve written a full explainer on web site builders, however an internet site builder is solely a product that mixes a couple of of the weather that it’s essential have an internet site.

The substances are –

  • Area Identify – which is the handle of your web site.
  • Website Internet hosting – which is the place your web site information “stay.”
  • Website Software program – which lets you design & make adjustments to your web site with out figuring out HTML/CSS or utilizing an FTP connection.

Since all these substances are bundled into one product, it makes some issues a lot simpler, however it additionally places inherent limits on what you are able to do. Since GoDaddy’s web site builder is a hosted web site builder, it’s going to have some constructed-in benefits.

There are 4 professionals or robust benefits that actually stand out with GoDaddy web site builder.

Onboarding & Ease of Use

With any new know-how, probably the most urgent and speedy query is normally “What do I do subsequent?”

Onboarding is how an organization or a product solutions this query. It’s how they transfer a model new buyer to an lively, comfortable buyer.

If GoDaddy’s web site builder does one factor properly, it’s onboarding and ease-of-use.

From the second you join, it’s like each query is preemptively answered, and also you’re guided by way of the setup precisely the way in which you’d need.

GoDaddy Website Builder Onboarding-1

And also you keep throughout the identical display screen the entire time with fast entry to a full suite of buyer assist & assist guides.

If they’re making an attempt to stay as much as their slogan of being the best solution to get on-line, then they definitely try this.

Along with categorizing its prospects, GoDaddy permits you to select your actual area of interest. And so they don’t simply select a typical design for you. They even match inventory images and different parts to a selected web site design that may suit you higher.

They’ve kind fields and easy choices that can assist you get began.

Inside a couple of clicks, you actually can have a really first rate-trying web site that’s by yourself area.

The truth is, it’s nearly as straightforward as signing up for Fb or Pinterest. And for somebody who preaches the worth of getting your personal web site, I’m all for it.

Design & Modifying

Like I discussed in onboarding, the GoDaddy web site builder permits you to select from a particular vary of templates with pre-stuffed images and design parts.

GoDaddy Website Builder Design Editor

But it surely additionally permits you the choice to vary the design and edit your GoDaddy theme to your liking.

The editor does not have drag and drop performance, however it does have very easy, restricted customization choices.

The entire setup is like portray by the numbers.

There are apparent drawbacks to this setup, which I’ll cowl within the disadvantages, however it’s a actual benefit to having restricted however accessible design choices.

The positioning structure is cellular-pleasant and maintains an incredible look/design it doesn’t matter what you do to the design choices.

Product Integration

GoDaddy is much and away the biggest area registrar on the Web and a really massive net host. In addition they present different providers equivalent to electronic mail and productiveness software program.

Even when a enterprise doesn’t have an internet site already, they’ve in all probability already bought one thing from GoDaddy.

Because of this product integration with GoDaddy’s merchandise could be very helpful.

When you find yourself organising an internet site with GoDaddy web site builder, you don’t have to fret about pointing your DNS, or buying a 3rd-get together SSL certificates, and even pointing your mail servers – or integrating it with GoDaddy’s different merchandise like electronic mail advertising and marketing.

In case your area is with GoDaddy, you simply choose it from the GoDaddy web site builder menu and also you’re stay on that area.

GoDaddy Domain Integration

It’s easy, handy, and easy.

GoDaddy Buyer Help

In my different GoDaddy evaluations, equivalent to a comparability with InMotion, and comparability with Namecheap, I didn’t have excessive reward for his or her buyer assist.

Nevertheless, a giant a part of efficient buyer assist is whether or not the client assist group can straight enable you to resolve any drawback.

Since GoDaddy web site builder is proprietary software program working on GoDaddy’s servers, their assist group can and can resolve any drawback with the product.

The web site builder product is underneath their management – in contrast to internet hosting, and even domains, the place components of the product are your accountability that you must talk to the GoDaddy assist group.

There are nonetheless points with GoDaddy’s assist system, like how they put money into their merchandise and combine upsells. However, when you have an internet site on GoDaddy web site builder, its assist group will be capable to resolve the issue higher than a self-hosted web site the place you must lead the troubleshooting efforts.

Cons of GoDaddy Website Builder

As a hosted web site builder, there are inherent disadvantages that GoDaddy shares with even direct opponents equivalent to Wix and Weebly. To supply most comfort, most options are closely restricted. You additionally don’t have entry to your information in your server, together with different comfort and management commerce-offs.

I’ll cowl these disadvantages as a bunch within the subsequent Alternatives part.

Exterior of these inherent limitations, listed here are a couple of particular disadvantages that I’ve discovered with GoDaddy’s web site builder.

Prices & Pricing

Evaluating prices throughout the web site providers trade is frustrating, however particularly so within the web site builder house. In website hosting evaluations, prospects can kind of evaluate price “apples to apples” by breaking out core and bonus options. However amongst web site builders, there’s no actual solution to straight evaluate competitor pricing.

GoDaddy’s web site builder costs begin at $10/mo and go as much as $20/mo. Then, with an eCommerce addition, pricing goes as much as $25/mo.

GoDaddy Pricing

On the face of it, GoDaddy’s pricing is correct according to direct opponents. Their private plan is barely cheaper than Wix, Weebly or Squarespace’s private plans.

The Enterprise and Enterprise Plus are in the precise tier relying on how a lot you worth SSL or social media integration. And their eCommerce is correct according to different on-line retailer builders.

The one difficulty that I discovered is just not what options they spotlight, however with the options that they depart off as a result of it’s not even a part of the software program in any respect.

I’ll cowl these within the subsequent part, however on a “good worth for what you’re paying” – GoDaddy is dear. The first “options” that they promote equivalent to PayPal integration, Search Engine Optimization, and Social Media Integration usually are not even actual options. For any public-going through web site that you simply personal – these are all issues which are merely a part of an internet site (that has not been handicapped by the platform).

GoDaddy’s pricing is about up like a automobile firm basing their pricing options round “steering wheel can flip”, “windshield wipers could be changed” and “will go sooner than 25 mph.”

However once more – this isn’t to knock GoDaddy an excessive amount of. They’re primarily promoting comfort – not options.

So, if you’re making an attempt to match their pricing in opposition to different opponents, I’d solely take a look at their Normal plan ($15/mo) and/or their eCommerce Plan ($25/mo). Each of them are typically costlier than direct opponents within the trade.

Both approach, the dialogue of options continues as an obstacle on two different factors.

Restricted Function Set – Design

With any know-how product, there may be virtually all the time a commerce-off between comfort and management.

And you’ll actually see this commerce-off with the GoDaddy web site builder product. The comfort of their design setup is nice. It’s easy, quick, and never complicated in any respect. You may get web site pages written, and an excellent-trying web site arrange shortly.

Nevertheless, if you wish to go anyplace past the fundamentals of design, you’re very restricted with GoDaddy web site builder.

In your theme, you’ll be able to edit the colour, the font, and the overall ‘really feel’ of the design.

GoDaddy Website Builder Color Options

With pages, you’ll be able to delete and add sections, however you can not transfer them to the place you need them.

You can’t change the structure. You can’t drag and drop. And also you definitely can’t edit the HTML and CSS, a lot much less add another design ingredient.

It’s even troublesome and close to not possible to edit the menu with out altering different design parts on the web site.

One of the best ways to explain it’s a ‘paint-by-numbers’ arrange. It’s nice to have the fundamentals, however if you wish to do something further or outdoors of bounds, you then’re out of luck.

In case your web site is rising, or changing into an even bigger a part of your online business, the design limitations could be crippling.

And in contrast to different web site builders that try to unravel this difficulty by way of apps, extensions, or entry to the web site code or HTML, there isn’t any outlet for a GoDaddy web site builder web site.

Restricted Function Set – Technical

The restrictions on design additionally bleed over into technical limitations.

Technical limitations are options that you simply don’t know you need till you need them, and you then discover out you’ll be able to’t have them.

These are issues like integrations with Fb, Pinterest, Twitter, Google Adverts, social sharing choices, running a blog, and an entire host of each intermediate to superior third get together advertising and marketing software on the web. Now – in GoDaddy’s protection, they’ve added the power to do restricted reference to Fb, Google Show, Google Analytics, and Pinterest…however it’s nonetheless extra restricted than different web site builder choices.

Plus – GoDaddy’s web site builder renders…oddly. It’s extremely quick to attach (as must be anticipated from a proprietary product), however it then hundreds a *ton* of JavaScript information slowing the pace approach down.

GoDaddy Builder Speed

There’s numerous technical options like that. Options that must be there are there, however with a quirk that makes them unusable in a approach.

This con is an excessive amount of to checklist out individually right here. However consider it just like the distinction between cooking in your personal kitchen and constructing your personal burrito at a quick-meals restaurant.

With GoDaddy web site builder, you’ll be able to definitely select the substances that go into your burrito, however your alternative is actually an phantasm since you’re restricted to the substances which are supplied by the restaurant.

Just like the design, that may be an excellent factor if you happen to want one thing easy, and can all the time want one thing easy. However if you happen to ever must improve or do one thing distinctive or customized, it may be very limiting.

Oversimplification

It’s one factor to restrict technical options to prioritize comfort, however that precedence must be clearly communicated to the client.

I don’t suppose GoDaddy does that – as an alternative, they supply wizards and complementary merchandise to unravel these limitations with out educating their prospects properly. It retains web site constructing fairly fundamental.

This goes for all their options from design to social to content material. But it surely’s most evident within the realm of search engine marketing.

GoDaddy gives an search engine marketing service that pairs with their web site builder service.

The search engine marketing service makes numerous guarantees and feels easy and easy, which misleads prospects right into a false sense of success with out offering any background or schooling.

Whereas search engine marketing is just not difficult, it does require some background. In any other case, most individuals will go within the mistaken course and do issues that may damage them in the long run.

I’ve spent most of my profession in search engine marketing, and have spent most of my time writing, educating, and consulting with individuals who misunderstand many ideas in search engine marketing.

GoDaddy Website Builder SEO

Many of those misconceptions come from providers like GoDaddy. I don’t suppose GoDaddy is making an attempt to mislead anybody, however it’s merely an impact from oversimplifying an idea that really does require rationalization and work.

For patrons who’re making an attempt to arrange an internet site to be greater than only a gross sales brochure or a complement to their offline advertising and marketing efforts, GoDaddy web site builder product doesn’t assist.

Future & Progress

Since GoDaddy is a hosted proprietary product, all of your information is tied up with GoDaddy.

Even if you’re simply utilizing GoDaddy web site builder to get began properly whereas planning out a extra lengthy-time period web site resolution, you do have to contemplate that each one your web site information is tied up with GoDaddy. It can’t be exported the way in which information by yourself server could be exported.

This issue has to tie into the restricted technical options and restricted design options whenever you’re selecting the best steadiness between comfort and management.

Conclusion & Subsequent Steps

In case you are on the lookout for a product that may get you an internet site shortly merely with no hassles, and your web site is just not essential to your lengthy-time period enterprise progress, then GoDaddy web site builder can be an excellent match. You’ll be able to go join with the low cost right here.

GoDaddy-Logo

In the event you have been on the lookout for an internet site resolution that permits extra management and extra versatility, I’d advocate taking my on-line web site builder quiz and or my on-line retailer builder quiz.

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