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GoDaddy Website Builder Review – Pros, Cons & Alternatives

GoDaddy Website Builder Review

Overall Rating: 7.0/10

Best ForBuilding a easy web site
StrengthsBundled with GoDaddy’s different companies
WeaknessesLimited design choices
PromotionStart For Free

GoDaddy is a giant model within the web site companies business. From their Super Bowl advertisements to TV advertisements to internet marketing, they’re by far probably the most effectively-recognized selection for domains, internet hosting, web site builders, and productiveness merchandise for small companies.


I’ve written about GoDaddy’s website hosting and reviewed them, however I’ve by no means seemed particularly at GoDaddy’s web site builder product (aka “Websites + Marketing”) earlier than this text.

My expertise with GoDaddy’s web site builder started again after I first began my net design enterprise years and years in the past. I didn’t really use GoDaddy’s web site builder for my tasks till I got here throughout it when a consumer of mine was utilizing it and wanted just a few duties performed.

Since then, new competitors has popped up from Wix, Squarespace, Weebly, Gator Website Builder, and different web site builders. And GoDaddy has upgraded the web site creation product I initially used. They’ve streamlined it to make it supposedly the “easiest way to get online.”

So for a private venture of mine, I made a decision to strive it out once more and see who the product would actually be a good match for – and never simply in comparison with different hosted web site builders.


I additionally wished to match GoDaddy’s web site builder to different web site options like internet hosting your personal web site or utilizing a hosted eCommerce platform.

GoDaddy Website Builder Plan Options

There are 5 tiers of GoDaddy Website plans.

GoDaddy Pricing

Free Plan

GoDaddy permits anybody to enroll in a free GoDaddy Website Builder plan. You get full entry to the web site builder instrument together with a GoDaddy template, SSL certificates, just a few advertising instruments, and a bundled internet hosting plan.


The main limitations are –

  • you should not have limitless storage or ecommerce instruments
  • you might be restricted to a GoDaddy subdomain within the type of:

Basic Plan

GoDaddy’s Basic Plan is their least expensive premium plan. The plan consists of enhancing on the GoDaddy app together with the power to attach a customized area identify after area registration. Hosting service is included, however ecommerce instruments and each advertising function apart from linking to a social media account is excluded. It’s main market is for a private web site or “brochure” enterprise web site.

Standard Plan

GoDaddy’s Standard Plan will increase the variety of digital advertising options obtainable, such because the search engine optimization Wizard.

Premium Plan

GoDaddy’s Premium Plan will increase the advertising options obtainable. It additionally provides in appointment performance.

Ecommerce Plan

GoDaddy’s eCommerce Plan provides a set of instruments with the intention to use the location builder as an eCommerce answer.

Pros of GoDaddy Website Builder

I’ve written a full explainer on web site builders, however a web site builder is solely a product that mixes just a few of the weather that you’ll want to have a web site.

The components are –

  • Domain Name – which is the tackle of your web site.
  • Website Hosting – which is the place your web site information “live.”
  • Website Software – which lets you design & make modifications to your web site with out understanding HTML/CSS or utilizing an FTP connection.

Since all these components are bundled into one product, it makes some issues a lot simpler, but it surely additionally places inherent limits on what you are able to do. Since GoDaddy’s web site builder is a hosted web site builder, it’s going to have some constructed-in benefits.

There are 4 professionals or sturdy benefits that actually stand out with GoDaddy web site builder.

Onboarding & Ease of Use

With any new expertise, probably the most urgent and instant query is normally “What do I do next?”

Onboarding is how an organization or a product solutions this query. It’s how they transfer a model new buyer to an lively, blissful buyer.

If GoDaddy’s web site builder does one factor effectively, it’s onboarding and ease-of-use.

From the second you enroll, it’s like each query is preemptively answered, and also you’re guided by means of the setup precisely the best way you’ll need.

GoDaddy Website Builder Onboarding-1

And you keep inside the identical display screen the entire time with fast entry to a full suite of buyer assist & assist guides.

If they’re attempting to reside as much as their slogan of being the simplest strategy to get on-line, then they definitely try this.

In addition to categorizing its prospects, GoDaddy permits you to select your precise area of interest. And they don’t simply select a typical design for you. They even match inventory pictures and different parts to a specific web site design that can fit your needs higher.

They have kind fields and easy choices that can assist you get began.

Within just a few clicks, you actually can have a really first rate-trying web site that’s by yourself area.

In reality, it’s nearly as simple as signing up for Facebook or Pinterest. And for somebody who preaches the worth of getting your personal web site, I’m all for it.

Design & Editing

Like I discussed in onboarding, the GoDaddy web site builder permits you to select from a specific vary of templates with pre-stuffed pictures and design parts.

GoDaddy Website Builder Design Editor

But it additionally permits you the choice to vary the design and edit your GoDaddy theme to your liking.

The editor does not have drag and drop performance, but it surely does have very easy, restricted customization choices.

The entire setup is like portray by the numbers.

There are apparent drawbacks to this setup, which I’ll cowl within the disadvantages, however it’s a actual benefit to having restricted however accessible design choices.

The website format is cell-pleasant and maintains an important look/design it doesn’t matter what you do to the design choices.

Product Integration

GoDaddy is much and away the biggest area registrar on the Internet and a really massive net host. They additionally present different companies similar to electronic mail and productiveness software program.

Even if a enterprise doesn’t have a web site already, they’ve in all probability already bought one thing from GoDaddy.

This implies that product integration with GoDaddy’s merchandise could be very helpful.

When you might be establishing a web site with GoDaddy website builder, you don’t have to fret about pointing your DNS, or buying a 3rd-occasion SSL certificates, and even pointing your mail servers – or integrating it with GoDaddy’s different merchandise like electronic mail advertising.

If your area is with GoDaddy, you simply choose it from the GoDaddy web site builder menu and also you’re reside on that area.

GoDaddy Domain Integration

It’s easy, handy, and simple.

GoDaddy Customer Support

In my different GoDaddy evaluations, similar to a comparability with InMovement, and comparability with Namecheap, I didn’t have excessive reward for his or her buyer assist.

However, a giant a part of efficient buyer assist is whether or not the client assist staff can straight show you how to remedy any downside.

Since GoDaddy web site builder is proprietary software program operating on GoDaddy’s servers, their assist staff can and can remedy any downside with the product.

The web site builder product is beneath their management – not like internet hosting, and even domains, the place elements of the product are your duty that it’s a must to talk to the GoDaddy assist staff.

There are nonetheless points with GoDaddy’s assist system, like how they spend money on their merchandise and combine upsells. But, in case you have a web site on GoDaddy web site builder, its assist staff will have the ability to remedy the issue higher than a self-hosted web site the place it’s a must to lead the troubleshooting efforts.

Cons of GoDaddy Website Builder

As a hosted web site builder, there are inherent disadvantages that GoDaddy shares with even direct rivals similar to Wix and Weebly. To present most comfort, most options are closely restricted. You additionally don’t have entry to your information in your server, together with different comfort and management commerce-offs.

I’ll cowl these disadvantages as a bunch within the subsequent Alternatives part.

Outside of these inherent limitations, listed below are just a few particular disadvantages that I’ve discovered with GoDaddy’s web site builder.

Costs & Pricing

Comparing prices inside the web site companies business is exasperating, however particularly so within the web site builder house. In website hosting evaluations, prospects can type of evaluate value “apples to apples” by breaking out core and bonus options. But amongst web site builders, there’s no actual strategy to straight evaluate competitor pricing.

GoDaddy’s web site builder costs begin at $10/mo and go as much as $20/mo. Then, with an eCommerce addition, pricing goes as much as $25/mo.

GoDaddy Pricing

On the face of it, GoDaddy’s pricing is true in keeping with direct rivals. Their private plan is barely cheaper than Wix, Weebly or Squarespace’s private plans.

The Business and Business Plus are in the suitable tier relying on how a lot you worth SSL or social media integration. And their eCommerce is true in keeping with different on-line retailer builders.

The one difficulty that I discovered just isn’t what options they spotlight, however with the options that they depart off as a result of it’s not even a part of the software program in any respect.

I’ll cowl these within the subsequent part, however on a “good value for what you are paying” – GoDaddy is pricey. The main “features” that they promote similar to PayPal integration, Search Engine Optimization, and Social Media Integration are usually not even actual options. For any public-going through web site that you just personal – these are all issues which might be merely a part of a web site (that has not been handicapped by the platform).

GoDaddy’s pricing is ready up like a automotive firm basing their pricing options round “steering wheel can turn”, “windshield wipers can be replaced” and “will go faster than 25 mph.”

But once more – this isn’t to knock GoDaddy an excessive amount of. They are primarily promoting comfort – not options.

So, in case you are attempting to match their pricing towards different rivals, I’d solely have a look at their Standard plan ($15/mo) and/or their eCommerce Plan ($25/mo). Both of them are usually dearer than direct rivals within the business.

Either means, the dialogue of options continues as an obstacle on two different factors.

Limited Feature Set – Design

With any expertise product, there may be nearly all the time a commerce-off between comfort and management.

And you possibly can actually see this commerce-off with the GoDaddy web site builder product. The comfort of their design setup is nice. It’s easy, quick, and never complicated in any respect. You can get web site pages written, and a very good-trying web site arrange shortly.

However, if you wish to go wherever past the fundamentals of design, you might be very restricted with GoDaddy web site builder.

For your theme, you possibly can edit the colour, the font, and the final ‘feel’ of the design.

GoDaddy Website Builder Color Options

With pages, you possibly can delete and add sections, however you can not transfer them to the place you need them.

You can’t change the format. You can’t drag and drop. And you definitely can’t edit the HTML and CSS, a lot much less add some other design component.

It’s even troublesome and close to not possible to edit the menu with out altering different design parts on the web site.

The greatest strategy to describe it’s a ‘paint-by-numbers’ arrange. It’s nice to have the fundamentals, however if you wish to do something additional or outdoors of bounds, then you definitely’re out of luck.

If your web site is rising, or turning into an even bigger a part of your corporation, the design limitations might be crippling.

And not like different web site builders that try to resolve this difficulty by means of apps, extensions, or entry to the web site code or HTML, there isn’t any outlet for a GoDaddy web site builder web site.

Limited Feature Set – Technical

The limitations on design additionally bleed over into technical limitations.

Technical limitations are options that you just don’t know you need till you need them, and then you definitely discover out you possibly can’t have them.

These are issues like integrations with Facebook, Pinterest, Twitter, Google Ads, social sharing choices, running a blog, and an entire host of each intermediate to superior third occasion advertising instrument on the web. Now – in GoDaddy’s protection, they’ve added the power to do restricted reference to Facebook, Google Display, Google Analytics, and Pinterest…however it’s nonetheless extra restricted than different web site builder choices.

Plus – GoDaddy’s web site builder renders…oddly. It’s extremely quick to attach (as ought to be anticipated from a proprietary product), but it surely then hundreds a *ton* of JavaScript information slowing the velocity means down.

GoDaddy Builder Speed

There’s lots of technical options like that. Features that ought to be there are there, however with a quirk that makes them unusable in a means.

This con is an excessive amount of to listing out individually right here. But consider it just like the distinction between cooking in your personal kitchen and constructing your personal burrito at a quick-meals restaurant.

With GoDaddy web site builder, you possibly can definitely select the components that go into your burrito, however your selection is de facto an phantasm since you’re restricted to the components which might be provided by the restaurant.

Like the design, that may be a very good factor if you happen to want one thing easy, and can all the time want one thing easy. But if you happen to ever must improve or do one thing distinctive or customized, it may be very limiting.


It’s one factor to restrict technical options to prioritize comfort, however that precedence ought to be clearly communicated to the client.

I don’t suppose GoDaddy does that – as a substitute, they supply wizards and complementary merchandise to resolve these limitations with out educating their prospects effectively. It retains web site constructing fairly fundamental.

This goes for all their options from design to social to content material. But it’s most blatant within the realm of search engine optimization.

GoDaddy supplies an search engine optimization service that pairs with their web site builder service.

The search engine optimization service makes lots of guarantees and feels easy and simple, which misleads prospects right into a false sense of success with out offering any background or schooling.

While search engine optimization just isn’t sophisticated, it does require some background. Otherwise, most individuals will go within the fallacious course and do issues that can damage them in the long run.

I’ve spent most of my profession in search engine optimization, and have spent most of my time writing, instructing, and consulting with individuals who misunderstand many ideas in search engine optimization.

GoDaddy Website Builder SEO

Many of those misconceptions come from companies like GoDaddy. I don’t suppose GoDaddy is attempting to mislead anybody, but it surely’s merely an impact from oversimplifying an idea that truly does require rationalization and work.

For prospects who’re attempting to arrange a web site to be greater than only a gross sales brochure or a complement to their offline advertising efforts, GoDaddy web site builder product doesn’t assist.

Future & Growth

Since GoDaddy is a hosted proprietary product, all of your information is tied up with GoDaddy.

Even in case you are simply utilizing GoDaddy web site builder to get began effectively whereas planning out a extra lengthy-time period web site answer, you do have to contemplate that every one your web site information is tied up with GoDaddy. It can’t be exported the best way information by yourself server might be exported.

This issue has to tie into the restricted technical options and restricted design options if you’re choosing the proper stability between comfort and management.

Conclusion & Next Steps

If you might be on the lookout for a product that can get you a web site shortly merely with no hassles, and your web site just isn’t essential to your lengthy-time period enterprise progress, then GoDaddy web site builder can be a very good match. You can go enroll with the low cost right here.


If you had been on the lookout for a web site answer that enables extra management and extra versatility, I’d suggest taking my on-line web site builder quiz and or my on-line retailer builder quiz.


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