Goldenvoice sues Live Nation over ‘Coachella Day One 22’ live music event

The Coachella Valley Music and Arts Festival filed a trademark infringement lawsuit  on Monday in opposition to Live Nation Entertainment over one other event, set for New Year’s Eve, known as “Coachella Day One 22” and produced by the Twenty-Nine Palms Band of Mission Indians. 

The live music event is being hosted by the tribe’s out of doors event venue Coachella Crossroads, which is situated subsequent to Spotlight 29 Casino in Coachella. The tribe announced in October that its upcoming event will function performances by former basketball participant Shaquille O’Neal (now often known as DJ Diesel), rapper E-40 and DJ and rapper Getter. 

The live performance is marketed on Live Nation’s Ticketmaster marketplace merely as “Day One 22” from Coachella Crossroads as of Tuesday morning. The tribe’s event venue is situated about 5 miles from the place Coachella music competition is held on the Empire Polo Club in Indio. 


Plaintiffs, together with Goldenvoice, the live performance promoter behind Coachella, allege within the lawsuit filed in Los Angeles federal courtroom that Twenty-Nine Palms, working as Coachella Crossroads, are “deliberately buying and selling on the goodwill” of the annual Coachella competition, seemingly inflicting “client confusion and false affiliation” with the unique event.

They add that the tribe and venue Coachella Crossroads, collectively known as Twenty-Nine Palms, will not be named as defendants within the grievance as a result of each have asserted by means of their counsel that they’re entitled to sovereign immunity and will not be topic to go well with. Attorneys for the music competition stated that Twenty-Nine Palms could also be added as defendants at a later date.

Representatives with the tribe couldn’t instantly be reached for remark.

The lawsuit contents that “Twenty-Nine Palms has gone to nice lengths to mimic” the plaintiffs’ Coachella and related emblems. 


Toby Keith hits the stage at Coachella Crossroads on Saturday, May 15, 2021.

“Despite repeated requests from plaintiffs, Twenty-Nine Palms has refused to undertake its personal distinctive event identify or venue identify and marks,” the go well with stated. 

The plaintiffs added that they don’t have any objections to the tribe holding a competition of their very own or internet hosting occasions at their venue, however it should undertake and use an event identify, venue identify and trademark that avoids the potential of client confusion. 

Coachella Crossroads hosted a Toby Keith show this past May, making it one of many first high-profile live shows billed within the space because the begin of the pandemic. The venue was additionally the location of a number of soccer tournaments in 2020, based on on-line opinions. 


Meanwhile, Coachella music competition has been regularly postponed since 2019 as a consequence of COVID-19. After the two-year hiatus, the 2022 version of Coachella is slated for April 15-17 and 22-24. 

City News Service contributed to this report. Amanda Ulrich writes for The Desert Sun as a Report for America corps member. Reach out on Twitter at @AmandaCUlrich. 

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