Google’s Mueller On Self-Hosted WordPress Versus Wix

Google’s John Mueller answered a query on Reddit about shifting an SMB website from Wix to a self-hosted WordPress setting. He provided his opinion on this particular state of affairs and inside this context mentioned the relative deserves and shortcomings of managed and self-managed WordPress for SMBs.

Small and Medium Businesses (SMB)

SMB means small and medium companies and what these sizes imply will not be something set in stone, there are a number of definitions.

In normal small companies are these with underneath 100 staff. Medium dimension companies are these with between 100 to 500 staff and a few definitions rank medium as excessive as 1,000 staff.

Managed and Self-hosted WordPress Hosting

Managed WordPress internet hosting is a internet hosting setting the place the net host takes care of all of the technical upkeep associated particulars of internet hosting a WordPress website.


Things like safety, caching, Content Delivery Networks (CDN), safety, updates and backups are all dealt with by the managed internet hosting firm.

That permits an SMB to deal with their core enterprise with out having to rent and in-house net developer to keep up safety and updates for the positioning.


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The trade-off for having the net host deal with the technical particulars is that the host limits what plugins can run on their setting in an effort to protect safety on the host.

Self-hosted setting is the place an internet host is chargeable for backing up their websites and preserving all of it updated.

The trade-off right here is that the self-hosted setting permits a enterprise extra freedom to make use of no matter resolution is critical, together with utilizing their very own custom-developed plugins, which suggests having to rent or practice somebody inside the corporate to deal with the upkeep and safety chores.

Managed WordPress internet hosting prices greater than self-hosted but it surely prices lower than hiring or coaching somebody to deal with the technical points.


An SMB Is Moving From Wix To Self-hosted WordPress

The individual asking the query on Reddit defined {that a} neighbor was shifting away from Wix to a self-hosted WordPress setting.

They defined that the present Wix web site carried out excellently by way of web page velocity and rankings.


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The individual beginning the dialogue famous:

“…his current website scores a 98 in SEO on lighthouse, and clients tell him all the time that he is the first local company that pops up in results.”

It is probably not unreasonable to imagine that the search engine optimization constructing out the self-hosted WordPress web site for the SMB is fixing one thing that doesn’t want fixing.

It sounds just like the enterprise is doing simply advantageous on Wix.

John Mueller Says Wix is Fine For search engine optimization

Google’s John Mueller answered the query by first addressing the problem of Wix and search engine optimization after which to debate self-hosting a WordPress website, which is what the enterprise shifting from Wix to WordPress was within the technique of doing.

Mueller stated:

“Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it.

What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO).

If Wix works for them, and they don’t need more, there’s no reason to switch.”

John Mueller Discourages Moving to Self-hosted for SMBs

Mueller subsequent defined {that a} self-hosted WordPress setting is probably not concept for an SMB that doesn’t have a devoted net help workforce.

I feel it’s essential acknowledge that Mueller’s reply was given throughout the context of a dialogue of a selected SMB with restricted net help shifting from a well-performing Wix website to an unmanaged WordPress setting.

Mueller responded:

“In particular, do not move to something self-hosted.

Hosting a site yourself comes with a million tiny hassles, and a business without a dedicated support team will struggle doing the right things, and end up getting hacked + have to invest a ton to improve infrastructure over time (speed, security, functionality).

Some people like the challenge, but if your neighbor likes running a non-IT business, then they should not run their own server (eg, host WordPress themselves).

I know running WP yourself is still somewhat popular, but for a SMB that has other things on their mind, it’s absolutely a bad thing to do.

There are hosted & managed WP setups, they cost money, but they do these things for you.

Wix also does all of this for you. Squarespace, etc – similarly.”


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Google’s John Mueller Participating On Reddit

Google's John Mueller on SEO Reddit

Managed Hosting or Software As A Service?

Companies like Wix and Squarespace supply a Software As A Service (SaaS) method, the place the platform is totally optimized for companies, with the aim being to make it simple for companies to get on-line and run their enterprise, with the expertise half getting out of the way in which in order that the small enterprise can deal with their enterprise.


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Managed WordPress internet hosting accomplishes just about the identical factor for companies choosing a WordPress resolution, however with some restrictions.

Wix might have a bonus over managed WordPress internet hosting due to their extremely optimized improved search engine optimization and web page velocity capabilities.

A managed WordPress host has restricted affect over search engine optimization and Page Speed since web page velocity and to a restricted extent search engine optimization will be depending on the WordPress template and plugins used.

One factor is obvious, as John Mueller noticed, that if Wix is working for the small enterprise then there isn’t any purpose to maneuver away to a unique platform.


The authentic dialogue is out there right here:

My older neighbor is having a company build a new website for his business…

John Mueller’s response will be accessed by his Reddit profile:

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