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How to sell on Walmart Marketplace: A complete guide

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Just like most main marketplaces on the market, Walmart Marketplace is experiencing great development. It has over two million sellers thus far that cater to over 100 million unique monthly visitors. In phrases of dimension and recognition, Walmart Marketplace isn’t far behind the likes of Amazon and eBay.


Part of the explanation for Walmart Marketplace’s speedy development is that they’ve acquired smaller marketplaces that focus on millennials. Considering the truth that millennials have the most buying power out of some other technology, this was a wise transfer for Walmart.

However, these acquisitions and development imply that there’s heaps extra competitors between sellers. You may need the perfect merchandise, but when nobody sees them, it’s such as you don’t exist within the market.

So how precisely do you sell on Walmart Marketplace?

You want a approach to stand out, that’s how.



In order to stand out, you’ll want to incorporate finest practices into your each day working practices. To get you began, listed below are 14 finest practices — primarily based on completely different components of your listings — which might be positive to get you seen and having fun with extra clicks.

14 suggestions to sell extra on Walmart Marketplace

Laptop and smartphone on marble table

Often, when consumers head to, they’ve a particular product in thoughts to purchase. Shoppers use the search characteristic to discover the product after which scan listings on the primary web page earlier than clicking on just a few of them. The extra search outcomes pages there are, the much less doubtless consumers are to maintain clicking to see extra merchandise.


To enhance the probability of your merchandise being seen, you will have to be on the primary web page.


Fortunately, Walmart Marketplace’s SEO (search engine optimization) works equally to search engine optimization for Google. The distinction with Walmart Marketplace is you’re selecting key phrases to get your listings to seem on the high of product search outcomes. Once you select your goal key phrases, right here’s how to use them to get your merchandise seen.

1. Use quick and concise itemizing titles

The best size of a list title within the Walmart Marketplace is between 50-75 characters. This size makes the titles simpler to learn and rank larger up in searches. To rank larger than your rivals, contemplate incorporating your key phrases, an viewers ache level, your model identify, or product attributes.

For instance, an individual purchasing for a tent may need particular necessities like dimension or fashion. Depending on what’s necessary to your viewers, embrace particulars like these within the title. This approach, as consumers scroll by way of the search outcomes, your listings stand out:

Tent listing on Walmart Marketplaces

The itemizing title above consists of:

  • Brand identify
  • Product dimension
  • Capacity
  • Keywords — ‘instant cabin tent’

All of those components mixed assist this product seem on the primary web page of search outcomes when consumers seek for phrases like ‘instant cabin tent’ or ‘large tent’.

2. Use distinctive product names that stand out

Another approach to stand out and rank excessive in search outcomes is to use distinctive product names. When consumers seek for particular phrases, your listings will seem above your rivals.

For instance, wearable tech is rising in popularity. Shoppers head to platforms like Walmart Marketplace to discover the most recent fashions. For smartwatches and health trackers, one of many latest options is gesture management. If you provide a characteristic not a lot of your rivals do, embrace that in your itemizing title:

Wearable listing on Walmart Marketplace example

Even although the title of this itemizing is longer than 75 characters, it mentions a key characteristic and consists of key phrases like ‘Bluetooth smart watch’ and ‘wearable device.’

3. List a number of product advantages within the description

Shoppers need to find a way to rapidly decide whether or not the merchandise they’re curious about will meet their wants. Use your itemizing description to clarify the advantages your merchandise provide.

In this itemizing for a pc monitor, the itemizing affords numerous particulars about advantages to assist consumers make a shopping for resolution. For instance, the outline calls consideration to options like anti-glare and excessive decision:

Comparison chart on Walmart Marketplace

Listing descriptions are additionally an excellent place to embrace your key phrases. Your product advantages may also align along with your key phrases primarily based on what consumers are in search of. Include these key phrases all through your description to assist your itemizing present up on the high of searches.

The itemizing above goes one step additional and features a comparability chart that lets consumers examine one product to two related merchandise.

This method lets consumers see how options they’re curious about examine between merchandise. This method additionally exhibits the place your product is stronger than your rivals’.

Related: How to write product descriptions to enhance gross sales

4. Use bullet factors

The majority of consumers scan listings to collect data. If these consumers click on on a list and see a block of textual content within the description, it’s more durable to maintain their consideration — they don’t need to learn your entire paragraph.

A higher method is to use bullet factors all through your itemizing to make your description simple to scan. Also, embrace your key phrases in your bullet factors.

About section for Walmart Marketplace listing

If you understand that your viewers searches for particular options embrace mini headings that create sections:

Specifications call out in the about section

When it is sensible to, embrace your key phrases within the headings and use bullet factors beneath every one to make it simpler for consumers to discover what they’re in search of.

5. Include a number of photos

Walmart Marketplace allows you to embrace a number of photos in your itemizing. Use product photos to present your product from completely different angles. The purpose right here is to give consumers extra data to base their shopping for resolution on.

Include no less than 4 photos and present photos of:

  • Product options
  • Accessories that include your product
  • The product in use

Product image examples

Enable zoom on your photos so consumers can discover your merchandise in additional element. Also, contemplate including a demo video or 360-degree picture to present much more product particulars.

6. Use skilled photos

You’ve in all probability heard this just a few occasions over time, but it surely’s true — an image is value 1,000 phrases. Even in case you have the perfect merchandise in your area of interest, in case your photos are darkish, blurry, or simply typically low high quality, you’re going to have a tough time promoting your merchandise. Often, picture high quality interprets to product high quality within the minds of shoppers.

Smartphones are extra geared up than ever to take high quality photos.


You may even put money into a lightbox to make your photos look skilled. But except product staging and pictures come naturally to you, put money into skilled pictures in case your advertising and marketing funds permits. This will provide you with high-quality, high-resolution photos that present the perfect qualities of your merchandise.

Upgrade product photos to enhance buyer perceptions

Descriptions are necessary to your listings, however high-quality photos again up your claims. People not often purchase merchandise on-line with out a picture to accompany the itemizing.

This is as a result of most individuals are visible learners — they get extra data by clicking by way of product photos than by studying a list.

This is necessary in e-commerce since consumers can’t contact and really feel your merchandise earlier than shopping for them. Your product photos give consumers details about options, look, dimension, and extra.

The higher your photos look, the higher the probabilities of clients clicking on the itemizing to be taught extra.

Related: How to take product photographs that may assist sell your items

7. Use a white background

There are numerous sellers to compete with on Walmart Marketplace, so your photos must be distinctive and stand out. Other than your foremost picture that predominantly options your product, use the picture gallery to present inventive layouts that characteristic props or product equipment. One factor to keep away from, although, is utilizing a background shade apart from white.

White backgrounds look extra skilled and make your merchandise the focus of the picture.

8. Send transport and monitoring data to clients

There’s pleasure and anticipation after a buyer buys one thing on-line. They’ve discovered what they needed and shortly it’ll be on its approach. Maintain these constructive emotions by telling clients when their order will arrive.

First, ship clients a affirmation electronic mail or textual content message after you obtain their order. Next, ship a follow-up electronic mail or textual content message with the supply date and estimated time of arrival to keep away from missed messages.

Your courier service will share monitoring numbers that you would be able to ahead to your clients. This data lets clients know the place their order is and when to anticipate it — that is very important for sustaining a constructive buyer expertise.

Update transport to enhance buyer expertise

As a third-party vendor on Walmart Marketplace, transport is your accountability. New gross sales are tracked in your Seller Center dashboard and, primarily based on the transport choices you provide, you will have to ensure clients obtain their orders on time.

To compete with the likes of Amazon, provides you the choice to provide free two-day transport.


The introduction of free two-day transport is big for Walmart for a number of causes:

  • Shoppers can filter by transport preferences. If you provide free two-day transport when consumers filter in order that solely merchandise with free, quick transport seem, you enhance the probabilities of your merchandise being seen first.
  • Free transport tags seem on product listings. Products with free transport present this on the search web page. This approach, consumers scrolling by way of search outcomes can rapidly see which merchandise have free transport.
  • Sellers expertise a rise in gross sales. Adding free transport makes your merchandise look extra engaging within the Buy Box. Even in case your costs are a bit of larger than rivals’, free transport could be sufficient to win new clients. More on the Buy Box in a minute.

Deliverr has partnered with Walmart to ensure sellers have the stock out there and the success companies to meet clients’ rising expectations of free transport.

In addition to the transport finest practices we talk about beneath, contemplate providing free two-day transport because it improves your probabilities of standing out and attracting extra consumers. Plus, even in case you don’t sell merchandise on Amazon, Walmart Marketplace’s free transport possibility makes it simpler to be aggressive and provide options that consumers worth.

To maintain your score up as a trusted vendor, be sure to have achievable transport requirements. If you’re new and simply beginning out, two-day transport won’t be reasonable till you will have extra expertise within the market.

Keep in thoughts, transport is carefully tied to buyer expertise and your backside line. When clients have a foul expertise, it impacts the probability of them coming again to purchase once more.

9. Simplify returns

You’re accountable for managing your personal returns. When you create your Walmart Marketplace vendor account, you’re required to share your return coverage. It could be up to 4,000 characters lengthy and embrace as a lot element as wanted to make clear the return course of for purchasers.

As a vendor on {the marketplace}, you even have to ensure that returns due to broken merchandise are lower than 3% of the product sale worth. This is only one of many requirements sellers have to abide by to proceed promoting on {the marketplace}.

Make returns simple for purchasers by:

  • Offering a large return window — begin with no less than 30 days
  • Giving clients the choice to print their very own return label
  • Quickly responding to buyer questions
  • Communicating return transport charge particulars upfront
  • Processing returned merchandise inside 48 hours of receiving them
  • Sharing monitoring data of alternative merchandise

Related: Returns and refunds coverage templates for on-line procuring websites

10. Setup a list monitoring system

Online sellers use many marketplaces to sell their merchandise. If you will have a multi-channel e-commerce enterprise, you want a approach to observe your stock throughout a number of platforms.

The last item you need is to settle for fee for a product on one market solely to notice that you simply don’t have the in inventory.

Effectively managing your stock ranges throughout a number of channels is essential, particularly in case you sell related merchandise as different sellers. Use a list administration device for purchasers going to different sellers to have their product wants met.

11. Offer a number of transport choices

With the rising possibility of free one- or two-day transport by giant marketplaces, extra sellers are updating their transport choices to attraction to extra consumers. Improve buyer expertise by providing multiple transport possibility. Walmart Marketplace has two choices out there to you:

  • Standard: 2-5 enterprise days
  • Express: 1-2 enterprise days

What you cost for transport is up to you. For instance, you may cost a bit of extra for Express transport or provide it free of charge in alternate for purchasers becoming a member of your membership program.

Express transport is optionally available, however contemplate providing it and Standard transport because it provides clients extra choices to select from.

12. List low to qualify for the Buy Box

Like we see within the instance above, multiple vendor can sell the identical product. All related listings for a product seem in a single itemizing. To assist consumers resolve which product to purchase, they will examine all of the listings and click on on ‘Add to Cart.’ Whichever product is chosen, that vendor wins the Buy Box.

Buy Box example on Walmart Marketplace

The finest likelihood you will have to win the Buy Box is to:

  • List your merchandise decrease than the competitors
  • Offer further incentives — like free or quick transport
  • Have principally constructive product evaluations

Also, be sure to have loads of stock to keep away from operating out of merchandise and ensure your merchandise at all times ship on time. This retains you in good standing as a vendor on {the marketplace} and likewise improves the client expertise. Lots of marketplaces have Buy Boxes however have in mind, they aren’t related to one another.

You would possibly win the Walmart Buy Box, however not the Amazon one.

Manage pricing to be extra interesting to clients

There are numerous sellers on Walmart Marketplace promoting related merchandise. One approach to get consumers to select your merchandise over the competitors is to provide aggressive pricing. If all issues are related — dimension, fashion, and many others. — and your costs are decrease, you will have a greater likelihood of promoting your merchandise.

Take this lamp for instance. It’s offered by three completely different retailers:

Lamp listing showing other sellers

All three retailers sell the very same product, however there’s a drastic distinction in worth. For budget-conscious consumers, the lowest-priced possibility is the extra engaging one. Here are three extra alternatives for you to generate extra gross sales to your retailer.

13. Encourage clients to go away evaluations

Shoppers are extra doubtless to hear to how different consumers really feel about your merchandise than solely taking your phrase for it. As a end result, evaluations act as social proof and present consumers that different clients belief you. The majority of consumers analysis merchandise earlier than they purchase and 90% of them say that evaluations affect their shopping for selections.

If you’re following the requirements Walmart units for third-party sellers — like on-time transport, low cancellation charges, and low challenge escalation charges — you’re in an excellent place to provide distinctive buyer experiences.

If these experiences are mirrored in your evaluations, you’re making it simpler for consumers to select your merchandise.

After clients obtain their order, comply with up by electronic mail or social media message and ask them for a assessment. If that they had an excellent expertise — from looking to shopping for — chances are high, they’re nonetheless glad about their buy and so they’re prepared to share their ideas.

14. Run advertisements

As a vendor on Walmart Marketplace, you don’t have to rely solely on ‘external’ promoting like Google PPC advertisements or social media advertisements. These choices are priceless and have their advantages, however Walmart Marketplace affords 4 methods to promote your merchandise on the platform:

  • Sponsored advertisements
  • Organic search
  • Native Ads
  • Banner Ads

The advantage of utilizing these promoting strategies is the elevated publicity you get on the platform. Plus, because you’re promoting on the platform, you’re solely competing with different sellers in your area of interest, not each e-commerce competitor throughout the net.

To enhance the impression of your advertisements:

  • Link your advertisements to particular product pages
  • Include the Walmart brand in campaigns
  • Review information out of your advertisements to make enhancements
  • Run advertisements for multiple product to enhance site visitors to product pages
  • Create an promoting calendar so that you’re publishing usually and staying high of thoughts

Learning how to sell on Walmart Marketplace

There are numerous finest practices right here, however discover a approach to incorporate them into your marketing strategy. They’re designed to make you extra environment friendly, stand out as a retailer, and enhance your gross sales. Experiment with every possibility and add in your personal particular options to showcase your uniqueness. For instance, flip key phrase analysis into an ongoing mission so that you simply’re at all times enhancing your product descriptions. Over time, you’ll see your efforts repay.

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