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Income Report for September 2021 (8 Niche Sites)

September Income Report

What did I do in September?

I crammed up September with work as I normally do.  Every month is identical in some ways but additionally completely different in that I typically begin or execute completely different initiatives.  September was no exception.

NEW: Blog Blitz Build – Site 12

On September 2, 2021, I launched a brand new experimental website on a freshly registered area that’s a content material blitz construct.  I discovered a content material supplier who will present and add content material at $.01 per phrase (I received’t reveal the content material supplier till I’m glad the content material is working and pulling in respectable site visitors which can take a couple of months at a minimal).

The motive I used to be in a position to get such a great deal is I paid for 3 million phrases just about all of sudden in September totaling $31,000 which explains the pretty excessive content material value for September.  Initially, I used to be going to do a million phrases at $.012 however the service provided me a deal on the subsequent two million phrases and I took them up on it.  With a big order like this, the content material supplier was in a position to put money into and assemble a staff of writers devoted to this website.


The aim is to get all 3 million phrases printed by finish of yr.  I’m unsure the service will obtain that however even when they get shut, that might be fairly a feat.  The goal right here is to see how briskly development is when a brand new website is bombarded with an absolute ton of content material shortly.  I’m curious to look at the site visitors trajectory over the subsequent 12 to 18 months… assuming there’s a trajectory.

While it’s a whole lot of content material all of sudden, the standard is decrease than I sometimes publish.  That’s okay… it’s in a distinct segment that’s fairly straightforward to publish articles and there are actually tons of of 1000’s of lengthy tails to go after.  By decrease, I don’t imply to say it’s gibberish or rubbish.  It’s respectable, simply doesn’t go that further mile with respect to prose and depth of analysis.

This new website might be website 12 in these experiences.  As you’ll see beneath it earned nothing in September.  However, as of in the present day, it already has 370 printed weblog posts and it’s already getting site visitors (10 to fifteen guests per day).

Content Blitz Build Content Count


Traffic raise off…

Traffic Lift Off

Monetization: I’ll monetize with show adverts. There aren’t many affiliate alternatives on this area of interest which is ok by me.

Will I cease at 3 million phrases?  I don’t know but. If site visitors begins rising shortly, I’ll doubtless add one other couple million in early 2022.   If I do this, I’ll have invested near $50,000 which suggests the location must carry out moderately effectively for me to get my cash out of it.


Fixed up Site 3

I purchased website 3 in 2015. It had about 22K posts, a lot of it skinny content material (film posters as in a single film poster was the complete publish) and poor publish titles.  I’ve been investing in additional content material for this website over the previous couple of months and at last obtained round to culling over 7,450 skinny posts and enhancing publish titles on about 1,000 remaining posts. There’s nonetheless extra to be executed however I figured I’d wait to see if this effort will get any outcomes.  So far, the location has not loved any bump in site visitors which suggests to this point the week to 10 days I spent on it was wasted.  I think it would take a bit longer to come back to any conclusion.

I can conclude the brand new content material is working.  Traffic and income has grown properly over the previous couple of months so I’ll proceed rising it.  I don’t ever anticipate this website to be certainly one of my higher websites however there’s no motive it could actually’t get to $5K monthly sooner or later.  It’s a properly aged area with good website authority so it ought to do exactly fantastic in the long term.

Break-Out Site of the Month (most likely the yr and perhaps the last decade)

Site 11 launched in April 2021 on an aged area I acquired from Odys.  This website is rising sooner than any website I’ve ever launched.  Revenue for August was $193 and jumped to $530 in September. I’m already well beyond $530 for October.  Traffic is closing in on 2,000 guests per day with 2.8 web page views per customer.  Check it:

Site 11 traffic growth

Other than the above it was enterprise as ordinary

Other than the above initiatives, it was content material publishing as ordinary… key phrase analysis, ordering content material and publishing content material.


As ordinary, this revenue report is a snapshot of a few of my websites and doesn’t embrace Fat Stacks. These experiences are merely for example that area of interest websites and on-line publishing generally is a respectable enterprise.  Nobody would care about Fat Stacks or take it critically if I didn’t set up some avenue cred by revealing some area of interest website numbers… so right here they’re.

Key Metrics Chart

Key metrics for website portfolio Sept 2021

Previous Key Metrics Charts

August 2021

Niche website portfolio overview

July 2021

July key metrics for website portfolio


  • Site Age: Number of years I’ve had the location.  Sites 3 and 11 are older area registrations.
  • DR: Domain Rating rating by Ahrefs
  • Rev = Gross income
  • Articles = whole articles printed. *Denotes articles I’ve printed. I purchased website 3 years in the past with tons of content material nevertheless it doesn’t haul in a lot site visitors in any respect.
  • PV/Art = Average web page views per article monthly.
  • Rev/Art = Average income per article monthly (essential metric). You might modify to any measurement akin to per million phrases, per 1,000 phrases, and so on.
  • AT RPS = Revenue per 1,000 classes earned with AdThrive.

*I purchased this website 6 years in the past. The area was first registered in 2008.

** The website has 14K posts however most had been after I purchased it and have by no means acquired a lot site visitors. I’m focusing metrics on the posts I add to the location.

Site 11: I’ve had this area for 6 months nevertheless it’s an aged area (a number of years… unsure how outdated nevertheless it had a DR 36 after I acquired it).


Missing websites beneath had been offered.  All figures are in USD.

  • Niche Site 1: $86,322
  • Niche Site 3: $963
  • Niche Site 6: $192
  • Niche Site 8 ( $123
  • Niche Site 9 : $4,844
  • Niche Site 10: $734
  • Niche Site 11: $530
  • Niche Site 12: $0

Total Revenue from 7 featured websites: $93,708

You can examine all area of interest websites right here.

The lion’s share of income is from show adverts.


Total bills for area of interest websites: $9,087

Net Income: $84,621

Content Investment: $47,010

Content sources are damaged down as follows:

  • Passion Posts: $0 – Finishing up August’s order and positioned a big order in early October (Save 10% with coupon BWMZ0ZXDWK at checkout)
  • WriterAccess: $3,500
  • Content Blitz Build Content Order: $31,000
  • In-House Writers: $6,975
  • Fiverr: $1,415
  • Portfolio Manager (In-House):  $4,120
  • Products for opinions: $0

Content is distributed throughout a number of area of interest websites.

Net revenue after content material funding:   $37,787

Portfolio efficiency over time

Here’s a desk illustrating income, bills, content material funding and different key metrics for my area of interest portfolio over time.  Again, it does NOT embrace Fat Stacks.

Website Portfolio Numbers Over Time


Net revenue column is income much less bills much less content material.

*Assumes 42x web month-to-month revenue multiplier and doesn’t deduct content material funding from gross income.

Key charts from the above numbers

Portfolio Revenue, Expenses, Content and Net Income oct22

Portfolio Profit Margins oct22

Content investment as % of Revenue Oct22

Portfolio Valuation History

Revenue screenshots:

Most income is from AdThrive which I take advantage of on all 7 of the 8 websites on this report.

Revenue Screenshots Sept 2021

Traffic Screenshots

Site 1

Site 1 Traffic

Site 3

Site 3 Traffic

Site 6

Site 6 Traffic

Site 8 ( Traffic

Site 9

Site 9 Traffic

Site 10

Site 10 Traffic

Site 11 (Aged area website – acquired area from Odys)

Site 11 Traffic

Site 12 (Content Blitz Build Site – Launched in Sept 2021)

Site 12 Traffic

Show More

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