iPhone 13: How to watch Apple’s big event today

apple iphone 13 event september

Apple is captioning this event “California streaming.”


This story is a part of Apple Event, our full protection of the most recent information from Apple.

There’s no understanding what precisely Apple will probably be launching at its California Streaming event today. But it is a secure guess we’ll see the brand new iPhone, possible known as the iPhone 13, and a brand new Apple Watch Series 7 (we may see the rumored AirPods 3). The event, which will probably be held nearly, may present a new iPhone design together with enhancements to the digital camera and different specs. Apple hasn’t mentioned its plans for the gadgets, except for a point out of 4 new iPhones in a submitting with the Federal Communications Commission.

The most dramatic change for the brand new iPhones, except for higher cameras that Apple all the time tends to supply, is claimed to be the potential to make calls and ship texts in emergencies when there is no cell protection. Generally, although, they’re anticipated to nonetheless depend on 5G wi-fi expertise for day-to-day connectivity.

The iPhone 13 comes a yr after one among Apple’s most profitable launches, with the 5G-powered iPhone 12. The gadget provided the primary main revamp of the iPhone’s design since 2017, when Apple launched its $1,000 iPhone X, with its new face-unlocking design and higher display screen expertise. One survey performed earlier than the iPhone 12 announcement from Decluttr, a tool recycler and reseller, discovered {that a} “staggering” 53% of respondents deliberate to purchase the brand new iPhone, touching off what analysts name a “supercycle” of cellphone upgrades. 

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What to anticipate at Apple’s September event


Apple did notch a rise in iPhone gross sales within the three months following the discharge of the iPhone 12. In January, the corporate mentioned iPhone gross sales through the holidays jumped 17% from the earlier yr, serving to to lead the corporate to its highest recorded income and revenue ever.

“It is not far from any of our minds that this result caps off the most challenging year any of us can remember,” Apple CEO Tim Cook mentioned in a name with traders after posting the corporate’s monetary outcomes. “It is an understatement to say that the challenges it posed to Apple as a business paled in comparison to the challenges it posed to Apple as a community of individuals, to employees, to their families, and to the communities we live in and love to call home.”

“These results show the central role that our products played in helping our users respond to these challenges,” Cook added.

Though Apple’s possible to supply a compelling improve to some prospects, it is taking place at a time of turmoil each inside and outdoors the tech business. For the previous yr and a half, the pandemic has compelled Apple, Microsoft, Sony and plenty of different tech corporations to maintain occasions on-line

The virus has upended billions of individuals’s lives all over the world, forcing complete nations into quarantine in efforts to cease its unfold. Those disruptions have additionally slowed manufacturing and transport all over the world, exacerbating elements shortages which have delayed manufacturing of recent computer systems, vehicles and online game consoles.

Apple up to now has been ready to preserve merchandise largely in inventory, analysts say, due partially to the corporate’s savvy administration of its provide chain.

While the iPhone will probably be a key product we see at Apple’s event this yr, and certain what most individuals focus their consideration on, the corporate’s anticipated to have different gadgets to exhibit. Those embody new Mac computer systems with upgraded chips and new iPads

When is the Apple event?

Apple’s online-only event will be on Tuesday, Sept. 14 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and Sept. 15 at 3 a.m. AEST. (Sorry, Australia.)

Where can I watch Apple’s livestream?

You’ll have the opportunity to stream Apple’s event straight from the company’s website. Meanwhile, we’ll be reporting on the event dwell right here at CNET.

What can we anticipate, moreover the iPhone 13 launch?

Apple’s digital occasions are quick paced and slickly produced. And they throw in a minimum of one or two jokes to preserve you entertained. Maybe they will even make a Mamas and Papas joke, however do not guess on it.