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Fashion

Lagos Fashion Week Designs Available to Shoppers Worldwide – WWD

Select individuals from the newest Lagos Fashion Week are getting a platform for trunk present gross sales with Moda Operandi.

For the second 12 months in a row, 4 designers from the annual occasion in Nigeria will promote their newest designs on the posh buying web site.

Abiola Olusola, Banke Kuku, Onalaja and Studio 189 will all promote by way of Moda this 12 months — with a collective trunk present now stay by way of Dec. 19. They observe final 12 months’s individuals — Lisa Folawiyo, Andrea Iyamah, Bloke and Christie Brown — whose function on the positioning got here at a historic, darkish time in Nigerian historical past. In a shock twist, Folawiyo and Iyamah are additionally returning this 12 months following stellar gross sales efficiency from final 12 months’s trunk present.

Lagos serves as one of many major artistic hubs for better Africa and officers there have been working to make its style week one with international resonance. In 2020, nonetheless, the occasion turned a digital-only initiative following social uprisings within the aftermath of bloodshed on the Lekki tollbooth on Oct. 20. The now-infamous day noticed peaceable protesters from the #EndSARS motion who had been advocating for an finish to police corruption and brutality conflict with militant forces — leading to deaths and untold accidents when troops fired into the gang of activists.

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Lagos Fashion Week founder Omoyemi Akerele.

Lagos Fashion Week founder Omoyemi Akerele.
Courtesy/Lagos Fashion Week

“The partnership with Moda Operandi could not have come at a better time considering our decision to postpone the physical activation of Lagos Fashion Week post-civil unrests in Nigeria in 2020. The success of Lagos Fashion Week’s trunk show in 2020 resulted in Lisa Folawiyo and Andrea Iyamah having their stand-alone trunk shows at Moda Operandi this season,” stated Lagos Fashion Week founder Omoyemi Akerele.

This 12 months’s occasion was held in a hybrid format, with stay and digital style exhibits happening between Oct. 27 and 31. In November, Akerele spearheaded the announcement of a $1.2 million authorities reduction bundle that supplied funding to 30 Nigerian style manufacturers to stave financial impacts from COVID-19. The grant was largely funded by the Nigeria Export Promotion Council, which is among the many many authorities companies working to enhance Lagos Fashion Week’s function within the international style dialog.

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Now with “The Best of Lagos Fashion Week” trunk present on Moda, that plan is inching into motion. The six labels taking part this 12 months are providing colourful designs with distinctive silhouettes, all priced largely from $400 to $800. The designs, that are largely produced on the African continent, will ship to shoppers in May.

“We’ve seen standout talent emerge from Lagos Fashion Week and are honored to be partnering with them on a trunk show for the second year in a row,” stated Moda’s chief merchandising officer April Hennig. “This year, we’re adding four breakout stars to our curation and continuing to support Lisa Folawiyo and Andrea Iyamah. We are particularly excited about the creativity and breadth in design, the representation of personal heritage through traditional hand craftsmanship and fabrications, the commitment to supporting local artisans and the strong storytelling element.”

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