LONDON — The battle for China’s heated Valentine’s Day gifting market subsequent yr kickstarted early.
The Chinese-owned French luxurious home Lanvin unveiled on Thursday that it’ll crew up with China’s style influencer Tao Liang, generally generally known as Mr. Bags, on a Valentine’s Day reward field for the Chinese market.
The set, which will probably be on sale beginning Jan. 14 on Mr. Bags’ WeChat mini-program, is Liang’s first cobranded collaboration with Lanvin. He beforehand has labored with high manufacturers together with Burberry, Tod’s and Longchamp to promote out lots of of limited-edition luggage inside minutes.
The Valentine’s Day field comes with a preserved flower field, a bottle of the model’s Eclat D’arpege fragrance and a limited-edition Lanvin Pencil Bag. Only 155 will probably be made, as 2022 is the model’s a hundred and fifty fifth anniversary.
A Lanvin x Mr. Bags limited-edition Pencil Bag.
The Pencil Bag is impressed by the pencil field that the model’s founder Jeanne Lanvin at all times carried. The limited-edition model, made with black field leather-based, is smaller than the standard mannequin. Each bag will probably be numbered and has a double coronary heart motif on the left facet.
A spokesperson from Lanvin stated the collaboration between Lanvin and Liang, throughout “one of the most important occasions throughout the year,” goals “to reinforce the legend of the oldest French fashion house, and boost Lanvin handbag visibility among the young target audience.”
As for Liang, he needed to design a bag that may stand out from the gang for his followers with Lanvin, whereas paying tribute to the model founder.
“Many of my fans have already had lots of bags, so I want to offer them a sophisticated, chic and understated choice,” he stated.
“The pencil case symbolizes Jeanne Lanvin’s creative spirit, which also made me think of my own pencil case because I also like to write and draw things with my hands. So when I heard about this reference, I felt particularly touched. I hope this special Pencil Bag can accompany my fans at all times and record the beauty of their lives,” he added.
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