NASCAR Axes Driver’s ‘Let’s Go, Brandon’ Crypto Sponsorship

NASCAR has hit the brakes on a crypto sponsorship deal just lately introduced by driver Brandon Brown on account of its ties to the anti-Joe Biden slogan “Let’s go, Brandon.”

Brown’s LGBcoin sponsorship was rejected by NASCAR executives on Tuesday, with this remaining determination coming two months after Brown and his racing crew have been informed in individual that the slogan wouldn’t be permitted in any automobile paint scheme or sponsorship, a NASCAR consultant confirmed to HuffPost on Wednesday.

The racing firm reportedly blamed a NASCAR worker for greenlighting Brown’s take care of cryptocurrency meme coin LGBcoin ― an acronym for “Let’s go, Brandon” ― with out correct authority, The Washington Post reported, citing a NASCAR official.

Brown’s win on the Talladega Superspeedway this previous fall inadvertently created the flippant slogan. Though he later stated he didn’t wish to be concerned in politics, Brown final week introduced his controversial new sponsor.


He debuted a crimson, white and blue LGBcoin race automobile and a flashy promotional video that includes branding for the meme coin, which is on the Ethereum blockchain.

The coin’s buy “allows owners to digitally voice their support for America and the American dream,” in response to an internet site for the crypto firm, which claims to be in opposition to political animosity. “If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon!’ you’ll think and feel, ‘Let’s Go America!,’ just as Brandon would have it.”

NASCAR driver Brandon Brown recently announced a sponsorship deal with the cryptocurrency meme coin LGBcoin ― which stands for “Let’s go, Brandon.”NASCAR driver Brandon Brown just lately introduced a sponsorship take care of the cryptocurrency meme coin LGBcoin ― which stands for “Let’s go, Brandon.”

Sean Gardner through Getty Images


Brandonbilt Motorsports, Brown’s racing crew, hit again at NASCAR in an announcement, insisting that the auto racing firm signed off on the sponsorship and automobile’s paint scheme.

“The sponsor approval was unambiguous ― the first four words of the email from NASCAR state, ‘the sponsors are approved…’ The only feedback offered was related to minor graphic design changes to ensure legibility on the track at 170MPH,” the racing crew told CNN.

Hedge fund supervisor and LGBcoin advocate James Koutoulas threatened to sue NASCAR on behalf of LGBcoin holders if it makes good on its rejection.

“Now it’s war,” he tweeted Wednesday.


Representatives for Brandonbilt Motorsports and LGBcoin didn’t instantly reply to HuffPost’s requests for remark Wednesday.

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