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Fashion

Nike Deepens Relationship With Megan Rapinoe – WWD

Professional soccer star Megan Rapinoe is deepening her relationship with Nike with a first-of-its-kind partnership.

Nike has created a Nike x Megan emblem for the launch of Rapinoe’s curated Nike assortment, which will probably be unveiled as we speak throughout Nike’s social channels and Nike’s e-commerce.

In addition, there will probably be a product assortment launching later in 2022 below this new emblem and branding with Rapinoe.

The relationship with Rapinoe follows this week’s information of Nike’s first school scholar athlete sponsorship of Reilyn Turner, the sophomore ahead on the UCLA ladies’s soccer staff.

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According to Nike, the journey Rapinoe and the corporate are on collectively “signals a major shift in how we partner with athletes. It has the potential to be a blueprint for others to follow.”

Rapinoe mentioned, “When I spoke with Nike about the next chapter in our relationship, what excited us most was building something new. Not a new product. Not a new campaign. But a new model for athlete partnerships.” Rapinoe has appeared in quite a few campaigns  for Nike all through her profession.

She famous that this isn’t about herself and Nike. “It’s about what Nike and I can do together…to redefine what victory means for all communities and all people. This partnership is about pushing for progress in many different areas. I’ve had free reign to explore different parts of Nike, and I keep finding ways we can open doors for people.”

Rapinoe chosen a curated assortment of her favourite gadgets, selecting from Nike’s broader fall 2021 line. The appears to be like embody snug fleece, a parka, a tonal reflective poncho, hoodie, pant, shorts and leopard shine bra.

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Megan Rapinoe

Megan Rapinoe in Nike fleece.
courtesy shot.

Rapinoe’s new emblem known as Victory Redefined, which represents neighborhood, ahead motion and push for progress. It is impressed by Rapinoe’s ambition to redefine what victory means for all communities and other people. The angular building of the letter V is impressed by the goddess of victory.

Victory Redefined

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Rapinoe’s Nike emblem known as Victory Redefined.
courtesy shot.

Rapinoe’s logoed attire will probably be obtainable for fall 2022 and her co-created assortment with Nike designers is scheduled for a 2023 launch.

Rapinoe, 36, performs within the winger place and serves as captain for OL Reign of the National Women’s Soccer League, in addition to the U.S. nationwide staff.

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