AspenX, the premium retail and experiential model launched this month by the Aspen Skiing Company, operator of the Aspen/Snowmass resort complicated, has collaborated with Prada on a capsule assortment.
Launching right this moment, the six-piece vary of efficiency outerwear mixes Prada Linea Rosso’s Extreme-Tex waterproof layer, with Graphene padding to manage physique temperature, and distinctive graphic black-and-white designs by artist Paula Crown.
There are two males’s jackets, two ladies’s jackets and two sweatshirt kinds, priced from $1,970 to $5,400.
Crown is a principal within the Aspen Skiing Company, oversees the art-filled Little Nell Hotel, and created the AspenX idea that launched earlier this yr with branded skiwear, a personal membership and unique experiences.
The Prada co-branded product collaboration is the primary of extra to come back, she mentioned.
“I’ve always been a Prada fangirl, and as we were thinking of potential companies to reach out to, they aligned with a lot of our values — they are family-owned, long-term-oriented, they believe in excellence. They had style and body knowledge and to add to what we had on the performance side.”
She reached out to Prada inheritor obvious Lorenzo Bertelli, and though they nonetheless haven’t met in particular person, they labored on the collaboration throughout time zones. “They sent prototypes of their ski line and we had our pros try them out. It was this great conversation about what worked on a warm day, cool day, snow day, then we sent feedback and we created this line.”
In addition to promoting at AspenX’s e-commerce, the capsule shall be accessible within the 1,200-square-foot AspenX retailer launching Dec. 20 at Gondola Plaza. The area will function personal label and co-branded product, a meals and beverage idea and high-end ski rental service.
The specialised AspenX idea emerges at a time when luxurious retail continues to flock to the Colorado resort space, and out of doors clothes has turn out to be an essential luxurious class.
While Aspen, which celebrates 75 years in 2021, has at all times blended an appreciation for arts and tradition and the outside, there was a noticeable shift in what guests to the resort are searching for in the way in which of procuring, mentioned Crown, a longtime resident.
“Ten years ago you didn’t see performance streetwear around Aspen, but now you’ll see someone wearing The North Face x Gucci. But you also have a core of extreme athletes who are going to be wearing things that perform well on the half pipe at the X Games,” she mentioned. “It’s that vital mix that makes it interesting.”
AspenX Prada ladies’s jacket.