Prince Signs License for Footwear With Pajar Canada – WWD

Prince is increasing its attain into the life-style footwear house.

The racquet sports-inspired model, which is owned by model administration agency Authentic Brands Group, has licensed Pajar Canada to supply footwear beneath the Prince identify. The assortment will embrace off-the-court sport-inspired fashions that can function heritage woven labels, terrycloth linings, light-weight injected consolation insoles together with vibrantly coloured slides that includes the model’s well-known brand.

“Pajar Canada is a highly trusted footwear operator, which brings generations of expertise to this important category for the Prince brand,” mentioned Taryn Washenik, senior vice chairman, trend, classics and outside at ABG. “This new partnership will help to further build out Prince’s lifestyle offerings and presents an opportunity to capture the attention of a new set of fashion tastemakers.”

Prince footwear


The line focuses on off-the-court kinds.

“We challenged our design team to create a footwear collection that authentically embodies the heritage and style of this iconic brand,” added Jacques Golbert, president of Pajar Canada. “We look forward to building the demand for Prince by incorporating unique design elements and on-trend details to this new product offering.”

The males’s and ladies’s footwear shall be accessible at choose specialty retailers, malls and on-line starting in subsequent summer season.

ABG acquired Prince Sports out of chapter in 2010 by absorbing $65 million in debt. The model was based in 1970.


Pajar Canada is a fifth technology household shoe enterprise based in 1963 and based mostly in Montreal. It manufactures, wholesales and retails footwear and outerwear.

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