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Ralph Lauren Expands Australian Open Partnership – WWD

SYDNEY — Ralph Lauren is upping his recreation on the Australian Open.

To mark the one-year anniversary of the corporate’s appointment because the Official Outfitter of the Australian Open, dressing as much as 4,000 on-court and on-site employees, WWD can reveal Ralph Lauren has additionally signed on because the Official Towel Sponsor for the 2022 event, which is because of run from Jan. 17 to 30 at Melbourne Park. Consisting of six designs, the towels will probably be used on court docket by the gamers and also will be out there to buy on the two on-site Ralph Lauren pop-up shops.

EXCLUSIVE: Ralph Lauren Expands Australian Open

Looks from the Ralph Lauren Australian Open commemorative assortment that will probably be unveiled on the Australian Open in Melbourne in January.

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Also for the 2022 occasion, the corporate will launch a commemorative co-branded Ralph Lauren Australian Open Collection of polo shirts, jackets and equipment for the primary time, which will probably be out there on-site on the Ralph Lauren Australian Open pop-up shops, at Polo Ralph Lauren retail shops and on their e-commerce globally.

The assortment consists of a 32-unit attire vary for women and men, an 18-unit attire vary for youngsters, plus 10 equipment, together with hats, sneakers and luggage. As with the official uniforms, the corporate’s assortment for the open incorporates sustainable supplies comparable to recycled polyester, recycled nylon and extra responsibly produced cotton.

“Ralph Lauren has defined a distinct sense of style for more than 50 years and their fresh and modern style perspective is a perfect fit for the Australian Open,” mentioned Australian Open event director Craig Tiley.

Ralph Lauren’s Create-Your-Own customization program will probably be out there completely on-site on the occasion once more, providing prospects the choice so as to add their names or initials, Polo emblems and AO22 exclusives to Ralph Lauren merchandise.

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EXCLUSIVE: Ralph Lauren Expands Australian Open

One of the Ralph Lauren Australian Open towels that will probably be unveiled on the Australian Open in Melbourne in January 2022.

Additionally, the corporate is partnering with Tennis Australia on an initiative known as the AO Glam Slam offered by Ralph Lauren, a global tennis event that has been sanctioned by Florida-based LGBTQ sports activities group the Gay and Lesbian Tennis Alliance. The event is designed to rejoice and promote equality and variety and its finals occasions will happen through the Australian Open finals weekend.

The Australian Open is the third Grand Slam event within the Ralph Lauren portfolio, alongside the U.S. Open and Wimbledon, for which the corporate turned the official clothing store in 2005 and 2006, respectively.

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