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Sell Subscription Products with WooCommerce

Frictionless reordering

Once reserved to companies and choose objects like magazines, subscription fashions are rapidly rising as an efficient technique of promoting ecommerce merchandise.

Subscriptions provide prospects a frictionless reordering expertise whereas giving companies a predictable strategy to drive constant gross sales.

In this publish, we’ll look at how you should use WooCommerce to energy your subscription-based ecommerce enterprise.


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What are the advantages of providing subscription merchandise?

Recurring income and improved loyalty

The most evident benefit to enrolling prospects in a subscription is the potential supply of recurring income.

If a buyer subscribes to reorder objects each month, you could have turned somebody who might haven’t purchased from you once more right into a repeat purchaser.

By offering a beneficial product with a handy service, you make it simple for patrons to purchase from you. This is nice for enhancing buyer loyalty and finally buyer lifetime worth.

Better forecasting

Subscriptions make forecasting simpler. When you promote subscription merchandise, you recognize a sure variety of prospects will likely be recording merchandise over the weeks and months.


This makes managing stock simpler as you get higher perception into how a lot inventory it’s essential to have.

It gained’t be precise, as some prospects will cancel their subscription whereas others might regulate their plan.

Enhanced buyer expertise

Subscriptions provide the capacity to create extremely customized experiences to your prospects. If you could have a subscription field you possibly can let customers customise the contents to swimsuit their wants. Personalized merchandise can enhance the worth of your subscription plan serving to to encourage much more buyer loyalty.

Subscription fashions for ecommerce sellers

Recurring subscriptions

Recurring or replenishment subscriptions are the only type of ecommerce subscription mannequin. With this method, you let prospects subscribe to obtain a product on a recurring foundation.

This could possibly be weekly, bi-weekly, or month-to-month primarily based on when the shopper must restock.

Replenishment subscriptions usually provide prospects a reduced worth for signing up for reorders. The finest instance is the Subscribe and Save possibility supplied by Amazon.

Subscription containers

With a subscription field, prospects signal as much as obtain an assorted field of products at recurring intervals. The field comprises a particular set of merchandise or a random unknown grouping of merchandise. Dollar Shave Club is an instance of a preferred subscription field.

Curation companies

With a curation subscription, prospects join a month-to-month membership by which they will choose a novel set of merchandise to obtain. This permits members a versatile procuring expertise the place they will objects in keeping with their wants.

How so as to add subscription merchandise to WooCommerce

1. Download WooCommerce subscription plugin

To add subscription merchandise to your WooCommerce retailer, you first need to obtain the WooCommerce Subscriptions extension (included with GoDaddy Managed Ecommerce Hosting).

The plugin gives you the flexibility to create bodily or digital merchandise with automated recurring funds and reordering.

There are tons of the way to customise your subscription providing to what you are promoting wants whether or not it’s including sign-up charges, providing free trials, or limiting the usage of reductions.

2. Configure the plugin settings

After you activate the plugin, you possibly can configure the settings by going to WooCommerce > Settings > Subscriptions.

The first setting you will notice is the Add to cart button textual content. When you create a subscription product, the default add to cart is changed with a brand new button containing the textual content within the discipline. You can modify the button textual content to point out your required call-to-action for the subscription buy.

Further down, you’ll discover settings for dealing with your subscription renewals. By default, Accept Manual Renewals is disabled. You will seemingly need to preserve it this fashion because it ensures that everybody’s subscription is about as much as seamlessly renew with out interruption.

Early renewals are enabled by default. These let a buyer pay for his or her subscription earlier than the subsequent cost date. Obviously, you’ll most likely need this on as you don’t need to inhibit your buyer from selecting to proceed their description.

Finally, down within the Miscellaneous part, there are just a few settings it’s best to allow. First, choose Allow $0 preliminary checkout with out a cost technique. With this enabled, prospects who join a free trial or a subscription the place merchandise should not initially delivered may have the choice to finish the order with out having to present their cost particulars.

This can assist enhance conversions as some individuals join subscription trials with the intention of canceling earlier than the trial interval is over. Many of those prospects will really feel extra snug not having their cost particulars on file as they won’t want to recollect to cancel the plan in time.

Next, allow Mixed Checkout. This will permit a subscription product to be bought with different merchandise in the identical transaction, together with easy, variable and different non-subscription merchandise in addition to a number of completely different subscription merchandise.

Finally, you need to choose Enable automated retry of failed recurring funds. If a buyer’s cost fails, the extension will retry the cost technique as much as 5 instances over a week-long interval earlier than marking the cost as failed.

Confirm automated funds are lively

Once you save your settings, go to WooCommerce > Settings > Payments to guarantee that one in every of your enabled cost strategies helps Automatic Recurring Payments. If a cost technique is suitable with the extension, it is going to have a test as seen within the picture beneath.

After that, you’re all set to start creating your subscription to merchandise.

3. Create a subscription product

To create a subscription product, go to Products > Add New. Scroll to the Product knowledge tab and choose Simple Subscription or Variable Subscription.

A Simple Subscription product is basically the subscription model of a easy WooCommerce product. If there aren’t any variations for the merchandise, that is the choice you need to select.

Enter the main points for the subscription together with the worth, billing interval, billing interval, alongside with the sign-up charge and free trial when you’ve got them.

You can cost renewal funds utilizing day by day, weekly, month-to-month or annual intervals. If you need subscriptions to resume indefinitely, go away the Expire after discipline with Never expire.

Variable Subscriptions let you flip your variable WooCommerce merchandise into subscriptions merchandise. Beyond giving prospects the flexibility to pick objects with completely different attributes, a Variable Subscription allows you to set distinctive subscription phrases for every variation.

One-time transport

In some instances, it’s possible you’ll not must ship objects greater than as soon as with a subscription. For instance, you would possibly provide a cellular phone with a knowledge plan the place the preliminary cost contains the cellphone and the next months solely embody the info.

With the one-time transport possibility, prospects will solely be charged for transport on the preliminary cost as a substitute of getting it mechanically included with every renewal.

To activate one-time transport for a subscription product, go to the Edit Product web page and choose the Shipping tab.

Enable One-time transport and save the product.

Synchronized product

By default, WooCommerce Subscriptions schedules the recurring subscription cost for a similar date of each month. If you solely need to ship on sure days of the month or need all prospects’ funds to resume at a single date, you should use the extension to sync your subscription merchandise.

To allow synchronized merchandise, return to the WooCommerce subscriptions settings and activate the characteristic.

4. Managing your subscriptions

To handle your subscriptions, go to WooCommerce > Subscriptions.

From there you possibly can deal with a lot of the duties wanted to deal with your subscriptions. This contains the flexibility to droop or cancel a subscription, change the trial expiration, add objects, transport, charges, or taxes to the subscription or modify the recurring complete for future funds.

There are different methods to handle your subscriptions. For instance, if you wish to briefly disable renewals and recurring funds from being processed for a sure time frame you should use the DISABLE_WP_CRON fixed.

To assist your prospects view and handle their subscriptions, WooCommerce Subscriptions provides a My Subscriptions part to your retailer’s My Account web page.

If you need to customise the data displayed on this part, the template will be modified the identical manner core WooCommerce templates will be overridden.

The template is named my-subscriptions.php and is situated below the /myaccount/ folder. To override it in your theme, copy the /templates/myaccount/my-subscriptions.php file discovered within the WooCommerce Subscriptions plugin folder to your theme utilizing the placement: /woocommerce/myaccount/my-subscriptions.php.

The Subscriptions extension communicates with stakeholders and prospects utilizing a wide range of completely different e-mail messages.

  • New Renewal Order: This message is shipped when a subscription renewal cost is processed. By default, it’s despatched to the shop supervisor. You also can select to ship the notification to your success facilities or dropshipping suppliers.
  • Processing Renewal Order: This message is shipped to a subscriber when their subscription cost is processed. The message will be triggered by each manually paying a renewal bill or mechanically charging the recurring cost.
  • Completed Renewal Order: This message is shipped to a buyer when their subscription renewal is marked full.
  • Customer Renewal Invoice: This message is shipped to a buyer when their subscription is up for renewal and it wants a guide cost. This could possibly be on account of a failed cost technique or the usage of guide rewards. The e-mail will embody the renewal data and cost hyperlinks.

You can customise the recipients for subscription emails by going to WooCommerce > Settings > Emails. If you employ our Managed Ecommerce Hosting plan GoDaddy you possibly can customise the design of your emails with out the necessity for a third-party plugin. You can achieve this by going to Marketing > Emails.

Here you will notice your sender particulars and the default e-mail template. To edit the template, click on Customize.

To set your subscription e-mail recipients utilizing the GoDaddy Marketing dashboard choose Emails, situated subsequent to the settings icon. On the next web page, you will notice an inventory of all of your WooCommerce emails. Go to the Extensions part. There you will notice the assorted subscription emails.

Find an e-mail notification that you simply need to edit and click on the title. You will then be capable to outline the message’s settings together with the recipients, topic line, and e-mail kind (HTML, plain textual content, or multipart).

5. Improve retention by providing coupons and reductions

An enormous problem of promoting subscription merchandise is decreasing churn. Many sellers get so caught up in getting new subscribers that they overlook to create an expertise that makes prospects need to keep enrolled long run. Plus, many purchasers will enroll in a subscription with the intention of solely testing the service. After receiving one or two deliveries they find yourself canceling the plan.

Some quantity of churn is inevitable however there are steps you possibly can take to inspire prospects to stay with their subscription.

One such manner is to supply prospects coupons and reductions. With the Recurring Product Discount coupon low cost, prospects can see an ongoing discount of their subscription funds. For instance, a ten% low cost would flip a $50 cost right into a $45 subscription.

Go to WooCommerce > Coupons and create a brand new coupon. For the low cost kind, choose Recurring Product Discount or Recurring Product % Discount.

Set the coupon quantity and if you wish to restrict the low cost, set the max variety of instances it may be used.


Ecommerce subscriptions will proceed to develop as prospects and retailers each benefit from the many benefits. If you need to profit from this mannequin, it’s best to usually talk with your prospects to find out what’s going to present probably the most worth. You can then arrange a subscription service that not solely attracts new subscribers however retains them for the long run.

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