Sure, CES gadgets are cool, but they’re all still made of plastic

It’s that point of yr once more, when the patron electronics business holds its flagship commerce present, CES. Drawing consideration from press and followers alike, the occasion is fertile floor for splashy product launches and hyped-up reveals. While a surge in COVID-19 instances pushed some corporations to avoid physical attendance, many new merchandise are still slated to be revealed, albeit nearly. Eager attendees will likely be greeted by the subsequent era of rollable TVs, folding phones, VR headsets, and electric vehicles. Wholly new applied sciences, resembling QLED 8K displays and over-the-air charging remotes will even make appearances. As a sci-fi fan myself, I’ll be the primary to confess these are really thrilling merchandise.

However, between the OLED screens and the metaverse rhetoric, the discerning attendee may discover one thing acquainted. It’s behind the steering wheels of these electrical automobiles, it’s within the our bodies of the brand new smartphones, it’s even half of these new versatile screens. It, of course, is plastic. Plastic stays a serious half of our electronics, and for good cause: It’s low-cost, robust, and remarkably adaptable. These options make it a lovely materials for producers trying to win client enterprise.

As shoppers, we demand increasingly more of our merchandise, pushing producers to create new and revolutionary supplies. Manufacturers incorporate these new supplies in a bid to seize market share, and the cycle repeats. Market-driven innovation is a magical factor. However, as a result of the calls for we place on supplies are largely ergonomic (e.g., sturdiness, resilience) and fewer about sustainability (e.g., recyclable, nonpolluting), producers have little incentive to prioritize the environmental affect of sourcing their supplies. As a consequence, we find yourself with wonderful and revolutionary supplies, at oft-hidden environmental prices.


Absent a requirement for environmental concerns, rational producers will merely go along with no matter is each financial and meets their necessities. Using recycled plastic to create brand-new plastic is unlikely, due largely to low provide and competitively low-cost virgin materials.

This is unlucky as a result of it’s this virgin materials we should always actually be avoiding. New plastics don’t come from a very pure supply: They’re made by processing oil. Also, fossil fuels are low-cost, due largely to the massive subsidies they obtain. As a consequence, plastic generated from oil will likely be exhausting to beat on from a value perspective.

Thankfully, this isn’t the place the story ends. The identical results that acquired us right here can really undo the prevalence of plastic. Today’s shoppers need manufacturers to think about the setting of their merchandise, as a 71% increase in Google searches for sustainable items since 2016 illustrates. Cost will still have a job to play in profitable over shoppers, but on condition that oil is fleeting and sustainable merchandise are, by their very definition, perpetually reproducible, it’s affordable to count on {that a} sustainable product also can, finally, compete on value.

An instance of this course of in motion is Samsung’s dedication to make use of 30 times more recycled plastics in its TVs and visible shows in 2022. While it’s exhausting to conclusively say that recycled plastics will likely be cheaper for the electronics producer, the patron demand and sheer scale of Samsung’s enterprise might be sufficient to tip the scales towards a more cost effective and aware product line.


Continued innovation will assist as effectively, by forcing the value down and creating additional incentives for corporations like Samsung to remain on a sustainable observe. Bioplastics, which are plastics sourced from vegetation, stand to function one such innovation. Bioplastics received’t clear up for all forms of plastic pollution, but they might take away oil from the provision chain altogether. Given that 99% of virgin plastic comes from petrochemical processes, this could be an excellent factor.

Innovative startups like C-combinator are making an attempt to bridge this divide, exploring new methods to create cost-effective bioplastics. The enterprise harvests surplus algae from the Caribbean Sea and converts the plant into helpful base merchandise. Algae, which is a poisonous nuisance and an ideal pure carbon reducer, seems to be a super candidate for a carbon-negative plastic supply. The firm is already utilizing the method to ship base supplies, like fake leather-based and emulsifiers, for the textiles and vogue business. The easy housing of your telephone or headset may in the future come from these sources too.

Another firm, Heartland, is utilizing hemp fibers to create an ultra-durable bioplastic to be used in manufacturing. This materials may exchange plastic and rubber in all kinds of merchandise, from electronics to cars. In 2021, the corporate received the Continental Sustainable Material Innovation Challenge, and plans on rising its partnerships within the automotive business over the approaching years. Heartland additionally markets its product to be used as an additive, that means it may exchange processes like steam cracking, the oil-intensive means of creating plastic chemical substances and components.

As shoppers, we’ve the buying energy to push extra corporations to undertake these improvements, assist scale the bioplastic business, and remove carbon in the process.


Plastic is sort of definitely right here to remain, but we will (and will) demand an environmentally superior model of it. I, for one, would like to see an algae pond at CES 2023. Now that may be a splashy launch.

Jonathan Azoff is a software program engineering chief with 15 years of expertise throughout a big selection of sectors, together with gaming, actual property, logistics, and fintech. He’s the inventor of Goat-2-Meeting and the first architect behind Omni.

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