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Tips to boost holiday sales in 2021 with Websites + Marketing

Take cost of the vacations

This article was initially printed on Feb. 23, 2021, and up to date on Nov. 15, 2021. 

With all the thrill round provide chains and transport points this holiday season, enterprise homeowners are more and more involved with weathering the vacations. Smaller companies, although, have the distinctive capability to pivot a lot faster based mostly on their prospects’ wants, in addition to present a neighborhood holiday reward supply. So, should you’re in search of how to boost holiday sales throughout these unusual occasions, reap the benefits of these ecommerce preparedness suggestions.

Editor’s notice: Interested in testing a demo website that showcases all the options talked about beneath? Click here to strive it out.


Table of Contents

Tips to boost holiday sales

Check out these 5 suggestions to boost your sales this holiday season:

  • Create a visually compelling retailer expertise.
  • Capture extra prospects.
  • Expand your sales by promoting in all places.
  • Engage your viewers with electronic mail and social posts.
  • Create a successful buyer expertise wherever you’re.
  • Ready to leap in? Let’s go.

    1. Create a visually compelling retailer expertise

    Consumers have a tendency to determine whether or not they need to purchase on the retailer throughout the first few seconds of searching. For this cause, it’s necessary to present nice visuals, make the knowledge as simple and accessible to digest, and supply customers with the appropriate “proof” to make the acquisition resolution.

    Here are some useful tips about how to design your retailer to pack a visible punch:


    Include quite a lot of in-context and product-only photos

    Images are important in serving to prospects make buying choices. When you’re creating photos to your merchandise, be sure that to embody the next:

    In-context photographs that present merchandise in use

    These create an emotional bond and inform a narrative. It’s additionally the right means to present your merchandise in motion or recommend a selected use to your product.

    Man Modeling A Leather Bag

    Product solely photographs

    High-quality photos of all of your product angles, ideally with a white background for larger enchantment.


    Leather Bag Alone On A White Background

    Customize your product photos

    Using Websites + Marketing Ecommerce, you even have a variety of flexibility on how to finest showcase photos all through your retailer. Here are just a few choices to your retailer:

    Featured merchandise

    If you have got a featured product part and product photos which have a sq. orientation, use the Spotlight format to make them stand out. From the Websites + Marketing editor, choose the Featured Product part, and select the Layout possibility.

    Layout Option In The Featured Products Section

    Product gallery

    You may promote merchandise which have a sure dimension or form, so the product photos will probably look higher in a selected orientation. To customise the form in which these product photos seem in your retailer, go to the shop web page, select the Product Gallery tab after which click on Image Options.

    Product Gallery Image Options

    product screenshot from GoDaddy

    Product element pages

    You also can make your product photos stand out additional on product element pages by choosing the Hero Image format. This is nice for showcasing stunning product photographs as the primary focus of your product element web page.

    To select this format, go to your retailer web page, select the Product Page tab, then choose the Layout possibility.

    Hero Image Options On Product Page

    Create a surprising first-impression and urgency to purchase with a header

    Provide a robust visible picture (an in-context shot or aspirational picture of your product getting used) and pair it with an motion button to store.

    Go to the Website editor, click on Header, and choose the Cover Media to use.

    Cover Media Options

    You also can add an Action Button and specify the message. For an added contact, the message ought to emphasize an urgency to purchase.

    Cover Page With Call To Action

    Use the Photo Gallery to characteristic useful product photos

    You also can reap the benefits of merchandising stunning product photos by the picture gallery characteristic in Websites + Marketing.

    From your web site editor, merely choose Add a Section and select Photo Gallery.

    Photo Gallery Selection And Layout Options

    You’ll see varied choices on layouts to select from and the way your photos are displayed. This is a good alternative to present photographs of shoppers utilizing your product or in-context product photographs, to create an interesting connection to your potential buyer.

    Product Photo Gallery Example

    For extra particulars on this characteristic, check out our picture gallery assist information.

    Enable a promotional banner with restricted time solely messaging

    Let your prospects know that you just’re having a sale or particular provide in order that they’ve a robust cause to buy proper then and there.

    You can have a number of sales taking place all year long, however run one sale at a time so there’s extra urgency to buy throughout these particular timeframes.


    Your message ought to embody content material that mentions perks prospects get for purchasing (for instance, free transport, sale pricing, free reward wrapping, and so forth.).

    Banner Messaging Example On Home Page

    Learn extra right here.

    Showcase related merchandise in your retailer

    Similar merchandise are a superb means to cross-promote extra of your merchandise. To allow this selection, you’ll need to edit your Online Store web page:

    Enabling suggested items in online store

    Once enabled, you’ll want to publish your website in order to see the prompt objects part:

    sofa product page for holiday shopping tips

    suggested items in Websites + Marketing

    Draw fast consideration to your promotions utilizing the announcement pop-up add-on

    This will assist let prospects know instantly what promotions you’re operating and also can information them to particular areas of your retailer they might be likelier to purchase (akin to sale or clearance objects).

    To improve urgency, be sure that to embody a cause to purchase now (for instance, sale ends quickly, restricted time solely, and so forth.) and an motion button that directs customers to the shop merchandise which might be on sale.

    Learn how to create a pop-up field right here.

    Create pleasure with a countdown timer

    This characteristic provides you a enjoyable means to add a visually interesting countdown timer for brand new merchandise, sales, occasions, and so forth.

    Example of countdown in Websites + Marketing

    Feature retailer classes in a compelling, visible means

    Product photos aren’t the one visible that wants to look nice. Ensure your classes stand out.

    Create a sale class

    Creating a class particularly for sales helps your prospects simply discover restricted version sales that you could be offer. You can create a class for objects which might be particularly on sale after which rearrange the order of that class so it reveals up on the prime of the record.

    Our assist middle has extra info on how to create and handle classes.

    Enhance a class’s enchantment with stunning photos

    Add a lovely picture for every class in addition to an outline in order that it stands out to customers and is immediately recognizable when they’re searching by your retailer.

    The class picture that you choose will show as a banner to your prospects.

    Category Page On Live Site

    Showcase choose featured classes all through your retailer

    You also can characteristic choose classes with stunning imagery all through your retailer. Go to the Websites + Marketing editor, choose Add a piece after which select Featured Categories.

    By choosing add a picture, you can too specify the place the picture hyperlinks to and level to a selected class.

    Featured Category Options In Websites + Marketing

    Create and showcase classes that assist customers slender down what to purchase

    Guide prospects on what merchandise they need to be taking a look at in the event that they’re unsure the place to begin.

    Consider creating “new arrivals,” “best sellers,” and any “limited availability” classes on the prime of the class record to instantly draw in customers.

    Having too many classes can distract prospects.


    Focus on creating distinct teams of merchandise and a narrowed down record of classes so prospects aren’t slowed down with too many particulars and have bother discovering or understanding what they’re in search of.

    By the way in which, should you’re in seeing these options in Websites + Marketing in motion, check out our demo site

    Showcase product opinions

    Your prospects will really feel assured in their buy choices in the event that they know others have bought merchandise from you and gave that buy a thumbs up.

    Related: Generate opinions — 8 methods to get extra product opinions

    Enable product opinions Store Settings Options For Enabling Social Reviews

    For every of the merchandise you promote, enable prospects to present a assessment that’s seen to different potential customers. This is a superb means to talk your organization’s social media standing.

    You can discover extra info on how to do that right here.

    Showcase buyer testimonials

    While product opinions enable your prospects to fee your merchandise particularly, you even have the choice to add a extra common testimonials part as properly.

    Adding a testimonials part in addition to your product opinions permits you to drive residence what prospects take into consideration your retailer and your customer support.

    Customer Review Section On Website

    You can view the steps on how to add testimonials to your website right here.

    Showcase your Facebook and Instagram presence in your retailer

    You can spotlight your social presence for added legitimacy in addition to a broader connection to your prospects. Learn how to allow hyperlinks to your social presence — in addition to any opinions you’ve acquired on social media — right here.

    Social Media Connection Page In Websites + Marketing

    If you’re on Instagram, you can too join your Instagram feed to your Websites + Marketing retailer. Learn extra right here.

    2. Capture extra prospects

    Once prospects have discovered a product they’re in, listed here are just a few suggestions to improve the probability they’ll buy it.

    Provide a sales worth for every product

    Entering a sale worth to your product will present each the unique and sales pricing. You can do that by going into Store > Products > Add/Edit Product > and submitting in the Sales Price discipline.

    Example Of Sale Pricing In Online Store

    Offer free transport, native pickup or supply

    Offer prospects an additional nudge to buy by offering free transport and showcasing it in your retailer. This can be a good way to forestall customers from abandoning their purchasing cart if they’re stunned by the price of transport.

    To provide free transport on choose merchandise, go to Shipping beneath your product particulars web page, and choose the choice for This merchandise all the time ships free. It will show a free transport badge in your retailer.

    Free Shipping Display On Online Store

    You also can provide site-wide free transport. To study extra about how to do that, go to our assist information.

    If your prospects are native to the world, it’s changing into extra widespread to provide native pickup and/or supply, particularly in response to the continuing pandemic.

    You can add native pickup and supply choices by going to the transport choices web page.

    Online Store Shipping Options]

    Abandoned cart restoration

    Another route for capturing extra prospects could be to leverage the deserted cart characteristic provided in Website + Marketing Ecommerce. This characteristic reminds prospects that they’ve left objects in their cart by way of electronic mail.

    Abandoned cart recovery store settings

    To allow this characteristic, see the assistance information right here.

    Recognize items and provide free reward wrapping

    Many purchases are meant to be items. Allow your prospects to specify this in the check-out so you may put together the order appropriately.

    To allow this, go to your Store Settings and beneath General, choose Check-out, after which choose Allow prospects to embody particular directions throughout check-out.

    Special Instructions Option In Store Settings

    You can ask your prospects to present the recipient’s identify, in addition to describe what you’ll do if the order is a present (e.g. embody a present notice so we will place this in the package deal).

    Also, as a means to stand out from rivals, you can too provide free reward wrapping. You can present this for all merchandise and specify this in the check-out directions talked about above.

    Or should you’d like to allow this for under particular merchandise, you may embody gift-wrapping as an add-on for every product.

    Offer reward playing cards

    Gift playing cards provide an ideal reward possibility for any prospects that could be in search of fast and straightforward reward choices. Check out our information for steps and issues on including reward playing cards to your retailer.

    Highlight your restricted version objects

    If your enterprise tends to provide seasonal or restricted version objects, you may showcase these merchandise by the brand new restricted version possibility. Showcase these merchandise by the brand new restricted version possibility. You can discover this selection in the Inventory part for every of your merchandise:

    holiday online shopping tips showing limited edition toggle

    Keep in thoughts that you just’ll want to publish your website after enabling this selection the primary time. Here’s the way it’ll seem on the dwell website:

    limited edition products on live store

    Use Smart Ribbons to make your sales stand out

    With the Smart Ribbons characteristic, you’re ready to spotlight the specified merchandise with Bestseller and New Product tags.

    smart ribbons product screenshot

    smart ribbons screenshot

    To use these Smart Ribbons, you will have to be certain that you’ve chosen the specified tags on any qualifying merchandise.

    smart ribbons live

    Note: Keep in thoughts that you may solely show one ribbon per product, and the On Sale class takes prime precedence, then Bestseller, after which New Product.

    holiday decor smart ribbon

    Create and share coupons

    Coupons are one other good way to incentivize customers to purchase now. Learn extra about how to create coupons.

    To showcase the coupon, you can too spotlight it in the promotional banner in your website.

    Add an electronic mail subscription type coupled with a coupon incentive

    A e-newsletter is a good way to join with your customers and supply them electronic mail promotions on new merchandise, on-going sales, and any new price noting. Websites + Marketing makes it simple to add new subscribers to your organization e-newsletter.

    Learn extra about including an electronic mail subscription type.

    Email Subscription Configuration Screen

    To allow a coupon, merely activate the choice to allow coupons for sign-ups and customise the low cost quantity and message content material.

    Subscription Section As It Appears On Live Site

    3. Expand your sales by promoting in all places

    Besides promoting in your on-line shops, it’s your decision to think about promoting in style marketplaces like Amazon, eBay, Etsy, and so forth. and social networks like Facebook, Instagram that draw billions of customers every single day.

    Websites + Marketing makes it simple for you to promote your merchandise on all the main marketplaces, in addition to on Facebook and Instagram

    Editor’s notice: Social media ecommerce integration and market options can be found just for audiences throughout the United States at the moment.

    Sell anyplace with GoDaddy Payments

    With GoDaddy Payments, you’re ready to promote in individual by a retail retailer or bodily location, e book appointments over the telephone or promote remotely by way of cellular app at farmer’s markets or pop-up occasions. You’re additionally ready to settle for cost with the GoDaddy Card Reader with Docking Station and the cellular app for on-the-go funds, a GoDaddy Smart Terminal for in-store funds, a Virtual Terminal for telephone orders, and Pay Links that can be utilized by way of electronic mail, textual content, social and extra.

    Additionally, with a unified expertise throughout on-line and in-store, prospects should buy on-line and choose it up in-store, e book on-line and pay in individual, or order in-store and have it shipped to their residence.

    Related: Introducing GoDaddy Payments — Fast and safe funds for small companies

    GoDaddy POS hardware

    Smart Terminal {hardware}

    The Smart Terminal {hardware} provides a strong level of sale possibility for in-store cost wants. It connects with equipment akin to printers, money drawers, and barcode scanners.

    Features of the Smart Terminal {hardware} embody:

    • Accept all main bank cards with a swipe or chip or contactless.
    • Contactless funds enable prospects to pay utilizing smartphones by way of Apple Pay and Google Pay.
    • A light-weight terminal permits for on-the-go mobility, because it doesn’t want to be tethered to the docking station to be used.
    • Easy contact interface for retailers to add orders.
    • Our easy-to-use docking station permits you to join the Smart Terminal to an current register, money drawer or scanner.

    Online orders for pick-up and supply are additionally built-in with your Smart Terminal. Customers pays for his or her order in individual utilizing bank cards or contactless cost, and you’ll replace the standing of the order out of your Smart Terminal. The order will mechanically replace in your Online Store.

    buy online pick up in store

    GoDaddy Mobile app

    The upgraded GoDaddy Mobile app permits sellers to have a cellular level of sale possibility, all from a seamless cellular app. This app requires no extra {hardware}, making it an important possibility to get began rapidly with on-the-go funds. This characteristic is offered at no extra value.

    Card reader {hardware}

    Ideal for on-the-go cost, our card reader {hardware} works in conjunction with the GoDaddy Mobile app, making it a low-cost {hardware} possibility to get you began.

    • Easily take bank card funds anyplace on the go with a small, easy-to-carry card reader.
    • Accept all main bank cards with a swipe or chip or contactless.
    • Contactless funds enable for patrons to pay utilizing smartphones by way of Apple Pay or Google Pay.
    • The included docking station permits you to stabilize the reader and use on a tabletop or at your register.

    Related: GoDaddy now provides point-of-sale units and breakthrough low cost pricing

    Sell on Facebook and Instagram

    The use of cellular units all over the world is rising and extra persons are turning to social media for locating new merchandise to buy.

    With the Websites + Marketing Facebook Commerce integration, you may add your Online Store product catalog to Facebook and preserve your stock synced up on a regular basis.

    Once the merchandise are on Facebook, you may create shoppable posts on Facebook and Instagram, promote a product or a set on a Facebook Shop web page or create dynamic product advert campaigns, all with a nominal finances to drive sales.

    For an in depth rundown on promoting your merchandise on social media, take a look at our submit on promoting merchandise by way of Facebook and Instagram.

    Share your merchandise on social media

    With Website + Marketing Ecommerce, you may simply share your merchandise instantly to a number of social media platforms.

    share your products screenshot

    Promoting your merchandise on every of the completely different social media platforms will assist improve your product visibility and might help attain potential customers.

    Make certain to have engaging photos of your merchandise to submit so that you just’ll look your finest on social media.

    create a social post

    Sell on marketplaces

    In addition to promoting in your on-line retailer, it’s additionally a good suggestion to promote the place your customers will probably be searching in their free time.

    With Websites + Marketing’s Online Store, you’re ready to simply promote your merchandise on a number of marketplaces on the identical time.

    This contains sellers akin to Amazon, eBay, Etsy, Google and Walmart.


    Websites + Marketing Marketplaces Setup Screen

    These in style marketplaces entice excessive volumes of internet buyers and generally is a huge boost to your on-line sales. Having your merchandise the place the visitors is excessive generally is a main boost to your on-line sales.

    Websites + Marketing additionally retains your stock synchronized throughout the assorted marketplaces, so that you don’t have to fear about holding separate websites up to date.

    Ready to get began with Marketplaces on Websites + Marketing? You can use this information to join to Marketplaces for the primary time.

    Related: Sell your merchandise on Amazon, Etsy, eBay and Google utilizing Websites + Marketing Marketplaces

    List your merchandise on the market on Google

    On Google, thanks to a deep integration, you may rapidly and simply record merchandise on Google’s Shopping channel. If somebody is trying to find a product utilizing Google, your merchandise can now seem on the purchasing web page.

    You also can create a marketing campaign and develop your sales by promoting your merchandise on excessive visitors Google properties, like Google Search, Shopping, YouTube and extra. If you’re new to promoting with Google, we’ll match the quantity you spend up to $150. Learn how to get began right here.

    Google listings screenshot

    Related: Tips from Google to make the most of the 2021 holiday shopping season

    4. Engage your viewers with electronic mail and social posts

    The key to retaining buyer curiosity is thru energetic engagement with your prospects. Two methods to interact with your prospects are by electronic mail newsletters and social media.

    Email campaigns

    Websites + Marketing provides seamless integration with GoDaddy Email Marketing to provide help to to simply preserve in contact.

    An editorial calendar might be immensely useful when planning what you’d like to ship and when.

    Not certain the place to begin? We advocate this information for creating your editorial calendar:

    Social media campaigns

    With a pandemic holding individuals remoted, social media has more and more turn out to be a lifeline for individuals wanting to keep in contact.

    With GoDaddy Studio, creating a surprising social media marketing campaign for your enterprise is easy and permits you to make and keep connections with your prospects.

    Over Social Media Creation Screen

    Need extra info on how to create a social media marketing campaign utilizing Over? Check out this assist information for extra info.

    As with electronic mail advertising and marketing, there are some necessary issues when launching a social media marketing campaign. Here is a information to get you began: Time-saving social media suggestions for enterprise homeowners.

    Social media campaigns

    With a pandemic holding individuals remoted, social media has more and more turn out to be a lifeline for individuals wanting to keep in contact.

    With GoDaddy Studio, creating a surprising social media marketing campaign for your enterprise is easy and permits you to make and keep connections with your prospects.

    Need extra info on how to create a social media marketing campaign utilizing GoDaddy Studio? Check out this assist information for extra info.

    As with electronic mail advertising and marketing, there are some necessary issues when launching a social media marketing campaign. Here is a information to get you began: Time-saving social media suggestions for enterprise homeowners.

    5. Create a successful buyer expertise wherever you’re

    Having the flexibility to be versatile as a enterprise proprietor is invaluable. And, regardless of the pandemic holding individuals nearer to residence than regular, there are occasions the place you want to find a way to handle your enterprise on the fly.

    Here are a few options to provide help to do exactly that.

    Support your prospects by way of chat

    With Websites + Marketing, you have got entry to a built-in chat characteristic to your web site. This permits you to present on the spot customer support and is the right means to reply to any questions or considerations a buyer has that will hinder them from finishing their buy.

    Websites + Marketing Chat Feature On Live Site

    To use this characteristic, you’ll want to allow the Website Messaging service within Websites + Marketing. You can view the total set of directions on how to try this right here.

    Manage orders on the go

    No matter the place you’re, you may obtain order notifications and accomplished order particulars by way of the GoDaddy Mobile App.

    Boost your sales this yr and past

    No one can totally predict what the 2021 holiday season will appear to be for retail companies, nevertheless it’s protected to say that ecommerce will proceed to be an necessary characteristic for companies into the longer term. Hopefully, the following pointers assist to boost your ecommerce sales into 2022 and past. 

    Ready to get your enterprise ecommerce-ready? GoDaddy’s Websites + Marketing Online Store will provide help to construct a lovely and purposeful on-line retailer in no time in any respect.

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