Today in Good Campaign Casting: Tom Holland for Prada

Tom Holland attends the Los Angeles premiere of Sony Pictures' 'Spider-Man No Way Home' on December 13, 2021 in Los Angeles, California

Prada’s actually getting it proper with its Spring 2022 marketing campaign casting. 

Days after unveiling Hunter Schafer because the face of its womenswear for the season, Prada started rolling out its Spring 2022 menswear advert, starring the extremely charming, charismatic Tom Holland. And what a pleasant shock it was to see our favourite neighborhood Spider-Man in our inboxes, fronting his first large trend marketing campaign. (And for Prada!!!)


Holland wears the Raf Simons- and Miuccia Prada-designed assortment throughout 4 diptychs shot by David Sims and artistic directed by Ferdinando Verderi. The concept was to painting the actor as himself, “re-contextualizing a determine world-renown for his motion hero roles” as “an embodiment of right this moment’s Prada man — a wealthy inner life informing his outer projection of self,” in keeping with a press launch.

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Holland is captured interacting with the clothes: placing on a crimson leather-based jacket, taking off a navy knit sweater, adjusting the sleeve of a white button-up shirt. The closing product “cement[s] minute actions and reactions, shut and delicate moments — the rapport between garment and physique, gestures of dressing and undressing alive,” per the discharge. “He is performing for the digital camera, with intent – however it’s a efficiency of himself.”


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Holland joins his “Spider-Man: Far From Home” co-star Jake Gyllenhaal on the roster of Internet boyfriends solid in Prada campaigns. (Gyllenhaal is the face of the model’s Luna Rossa Ocean perfume.) If you have been paying consideration, the actor’s involvement in the marketing campaign may’ve been foreshadowed through the movie’s press tour: He wore a Prada silk gabardine go well with, white poplin shirt and black re-nylon tie to the massive Los Angeles premiere, styled by Law Roach. Great selections throughout!

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Catch up on all of the Spring 2022 campaigns which have been launched thus far in the gallery beneath.

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