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Types of Products You Can Sell with WooCommerce

Explore the flexibility

WooCommerce is the preferred ecommerce answer on the planet. At this very second, there are over 3 million live websites that promote with WooCommerce. The important attraction of WooCommerce is that it’s solely open-source and absolutely customizable.

Users are in a position to modify each half of the platform with out restrict.

This excessive stage of flexibility makes WooCommerce a strong device for on-line sellers. The platform is greater than only a primary procuring cart and can be utilized to promote all kinds of services.


Let’s undergo six of the preferred varieties of services you possibly can promote with WooCommerce.

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1. Physical merchandise

As you’d count on from an internet procuring cart, WooCommerce helps the sale of bodily merchandise. WooCommerce lets you simply add merchandise to your retailer, handle your product catalog, and course of your clients’ orders.
Sell with WooCommerce Hub

Here are some of the advantages of utilizing WooCommerce for bodily merchandise:

  • Unlimited merchandise: With WooCommerce you possibly can add as many merchandise as you wish to your retailer with no additional price.
  • Categories and attributes: Place merchandise into classes to assist make your retailer straightforward to navigate. Add attributes like colour or dimension so clients can discover the fitting product for them.
  • Product sorting and filtering: Customers can kind merchandise by value, score, reputation, or attribute.
  • Unlimited photos: Show off the standard of your merchandise with any quantity of photographs.
  • Product rankings and evaluations: Display buyer suggestions proper on the product web page. This features a Verified Owner label for all earlier clients.
  • Payment processor integrations: WooCommerce simply integrates with the preferred cost gateways, together with Paypal, Stripe and Square.

2. Digital merchandise

Digital merchandise are any merchandise you possibly can’t bodily put your arms on. Instead of having a field arrive at your door, you merely obtain the digital product after you make a purchase order.


There are many benefits to promoting digital merchandise. The lack of a bodily merchandise fully eliminates the necessity for delivery and different success processes.

Digital merchandise also can yield excessive revenue margins. Unlike bodily items, the place every particular person merchandise could have a price to supply, you solely have to make a digital product one time and may promote it infinitely.

There are many varieties of digital merchandise obtainable on-line as we speak. Here are some of the extra in style digital merchandise:

  • Software
  • eBooks
  • Courses
  • Videos
  • Music
  • Photographs
  • Tickets

To create a digital product in WooCommerce you merely verify the “Virtual” field within the product information part. If the product must be downloaded, you’d verify the “Downloadable” field and set the obtain settings. Here you’ll add the file hyperlink, set the obtain restrict, and any expiry date.

When promoting downloadable merchandise, you will want to configure the settings for the way they get delivered.

Go to WooCommerce > Settings > Products > Downloadable Products. Start by deciding on a obtain methodology to your recordsdata.

Sell with WooCommerce Downloadable
If you promote with WooCommerce, don’t overlook the potential of downloadable merchandise.

If you select Force Downloads, it’s going to preserve the file URL hidden and the shopper’s browser will provoke the obtain as soon as the acquisition is full.

You can even want to decide on the extent of entry for restriction. If you need clients to have the power to obtain their product instantly after cost (regardless of whether or not they’re logged in). If you moderately customers be logged in to their account, choose Downloads require login.

Sell with WooCommerce Grant Access
With downloads you promote with WooCommerce, the supply methodology is a crucial consideration.

The remaining function you wish to ensure that is enabled is the append a singular string to the filename perform. Doing so improves safety.

Sell with WooCommerce Security
Don’t overlook safety features as you get set as much as promote with WooCommerce.

When a buyer orders a downloadable product the obtain hyperlinks will seem on the order obtained web page. There are additionally obtain hyperlinks within the order affirmation e-mail

3. Amazon affiliate merchandise

Amazon presents a complete associates program referred to as Amazon Associates. Affiliates who refer gross sales to Amazon get a share of the sale, paid as a fee. The better part about Amazon Associates is that it’s straightforward to combine Amazon merchandise into your WooCommerce retailer.

You can select to manually add the product hyperlinks to your retailer or you need to use a plugin to automate the method.

With the Amazon Auto Links plugin, you possibly can import merchandise from Amazon in only one second. The plugin additionally presents different useful options like superior looking, product stats, bulk importing, and extra.

You can customise the default product show templates by copying and modifying the plugin recordsdata.

Find the present template situated at /wp-content/plugins/amazon-auto-links/template, after which make a replica of the present template folder.

After you’ve copied the folder, you make your customizations by modifying the fashion.css and template.php recordsdata.

You can then create a folder in your theme’s folder and transfer the custom-made recordsdata over to the brand new folder. Once the template is within the theme folder, the plugin will mechanically detect it and start utilizing it to show the Amazon merchandise in your web site.

To carry out API requests utilizing the plugin you will want to arrange the Product Advertising API.

You can accomplish that in your Amazon Web Service account by going to My Account > Console > Security Credential. Find the part named Access Keys after which Create New Access Key button to create a key. Once you get the entry secret, reserve it as you will want it when connecting the extension.

4. Subscriptions and memberships

If you wish to maximize your buyer lifetime worth, a subscription service is an efficient methodology. Subscriptions let you arrange and acquire recurring funds. This may very well be for each bodily or digital items.

If you wish to arrange subscriptions with recurring funds, you will want the WooCommerce Subscriptions extension.

To promote a subscription product. The buyer units a renewal interval on the time of buy, and also you ship the identical product at recurring intervals.

Setting up a subscription product requires a billing schedule which incorporates:

  • Billing interval and interval: units the schedule for which renewal funds will happen for the product. For instance, each 1st week of the month.
  • Billing size: determines the quantity of funds that may happen earlier than the subscription ends. For instance, a subscription with a billing interval and interval of each month and a billing size of 12 will final for one yr.
  • Trial interval and interval: determines how a lot time is offered as a free trial at the beginning of the subscription. This interval is added to the billing size.

The extension helps all main cost gateways, enabling you to simply arrange recurring billing to your clients.

You also can promote membership entry to your web site as a subscription. This is an effective way to get essentially the most out of your high-value content material. You might make the membership a one-time price or arrange a recurring subscription cost, just like recurring merchandise.

Like subscriptions, you will want a plugin like Membership for WooCommerce to promote memberships on WooCommerce.

5. Sell your time with bookable appointments

WooCommerce is greater than only a platform for retailers. The platform permits customers to promote time-based and bookable providers as effectively. This may very well be a spa promoting appointments, a private coach promoting a one-on-one session, or an expert promoting a consulting service.

Selling your time-based providers doesn’t require any additional setup. WooCommerce helps digital merchandise proper out of the field, with out the necessity for any extra extensions.

There are extensions obtainable nonetheless to reinforce the providers you supply. The WooCommerce Bookings extension permits your clients to ebook a hard and fast block of time.

With the extension, you possibly can change the product sort to “Bookable Product” the place you’ll then be capable to arrange a reserving supply to your clients.

Sell with WooCommerce Bookable
Bookable merchandise are an enormous benefit if you promote with WooCommerce.

Next, you will want to configure the reserving length for appointments. You can select to permit clients to outline their very own time home windows. For instance, a sauna in a spa is rented out in hourly intervals, and the shopper can select what number of 1-hour blocks they want to ebook. The different possibility is to solely supply a hard and fast block of time by which clients can schedule appointments.

Sell with WooCommerce Duration
When you promote with WooCommerce, you possibly can choose the length of bookable merchandise.

The block length might be outlined in months, days, hours, or minutes. If you let clients outline their very own reserving length, you will want to set a most and minimal quantity of time that they’ll ebook.

You can select whether or not you wish to give clients the power to cancel their bookings. If you choose the choice Can be canceled, a brand new discipline will seem that lets you resolve how a lot time earlier than the reserving date they must cancel their appointment.

Finally, you will want to set the fee to your bookings. There are two varieties of the worth you possibly can set; Base price and Block price.

Base price is a one-off cost for the reserving. It stays the identical regardless of the quantity of time the customized books. Block price lets you specify a time-based payment for the length of the shopper’s reserving.

Sell with WooCommerce Base Cost
If you promote appointments with WooCommerce, it’s finest to set the bottom price as a one-off cost.

When a buyer views a bookable product and fills out the reserving kind, they’ll select to finish the checkout and thus the reserving, or they’ll ship an inquiry asking for extra particulars concerning the appointment.

Managing bookings

You can handle your appointments by going to Bookings > All Bookings. There you will notice an inventory of all of the bookings clients have made. If a reserving requires affirmation, it’s going to show a tag with the phrases Pending Confirmation.

To approve the reserving choose Confirm.

With the bookings dashboard, you can too create bookings manually by clicking Add Booking.

6. Online auctions

Auctions are an effective way to extend the curiosity within the merchandise you might be promoting. If you wish to begin the following eBay (or one thing comparable), WooCommerce is a stable platform to make use of.

Similar to memberships, you will want to increase the performance of your WooCommerce retailer to have the ability to maintain auctions.

There are loads of efficient public sale plugins for WooCommerce obtainable. Below are a couple of of my prime decisions:

These plugins will present all of the necessities you count on from an internet public sale. You can set the beginning time, beginning bid, bid increments, public sale finish time, “buy it now” value, and extra.

It’s almost limitless if you promote with WooCommerce

It is evident that WooCommerce is succesful of way more than simply promoting bodily merchandise. The open-source construction of WooCommerce permits for limitless performance and customization. With some creativity and technical talent, you possibly can promote something you possibly can assume of with WooCommerce.

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