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Uber’s 2021 trends: Selfridges was Europe’s most visited destination

In 2021, London was Europe’s prime metropolis for vacationer and commuter journeys by Uber and Selfridges on the UK capital’s Oxford Street was the most visited destination in Europe for customers of the ride-hailing firm.

Data launched by Uber revealed that the division retailer registered greater than half 1,000,000 rides, beating the Arc de Triomphe, Louvre and Eiffel Tower in Paris.

The London Eye was the second most in style UK vacationer destination for Uber passengers, with Buckingham Palace third.

Data released by Uber revealed that Selfridges registered more than half a million rides in 2021


Data launched by Uber revealed that Selfridges registered greater than half 1,000,000 rides in 2021

London clubbing establishment Fabric was the most visited night-time venue in Europe, with revellers making over 1 / 4 of 1,000,000 journeys there since January, in keeping with Uber.

Ministry of Sound additionally proved in style, with virtually 200,000 journeys all year long, ‘serving to to make London the clubbing capital of Europe’.

London additionally noticed the very best variety of commuter journeys in Europe as staff returned to their places of work.


Broadgate Circle ‘was the hotspot for workplace staff’, whereas The Bank of England and Canary Wharf Tower all noticed over 1 / 4 of 1,000,000 journeys all through the course of the 12 months.

As the UK opened up, the development for residence supply remained regardless of the tip of lockdown, Uber mentioned, with Uber Eats orders proving extra in style than in 2020.

New additions to the app – together with the enlargement of groceries from supermarkets and comfort shops – noticed couriers journey 15,046,462.73 miles, Uber mentioned, equal to 604 journeys around the globe or 31 journeys to the moon and again.

The UK’s most in style grocery gadgets had been bananas, with greater than 1 / 4 of 1,000,000 bunches bought.


Flowers and kale topped the record of the fastest-growing gadgets, with seaweed and bone broth making the highest ten.

For those that’d forgotten one thing to drink – or just to brace themselves for the day’s press convention – alcohol orders proved most in style between 7pm and 8pm. Pinot Grigio wine topped the record of most in style tipples ordered by means of Uber Eats, adopted by Prosecco, lager, vodka, Sauvignon Blanc and Merlot.

For users of ride-hailing company Uber, Selfridges proved more popular than the Arc de Triomphe (pictured), Louvre and Eiffel Tower in Paris

For customers of ride-hailing firm Uber, Selfridges proved extra in style than the Arc de Triomphe (pictured), Louvre and Eiffel Tower in Paris

Uber additional revealed: ‘While some may imagine a majority of grocery orders come from hungover millennials wanting candy treats, the common grocery basket balanced staple gadgets and wholesome components, with cucumbers the third most ordered merchandise – behind bananas and milk however forward of white bread. Lettuce, mushroom and peppers made the highest ten, whereas strawberries additionally delighted buyers getting behind Emma Raducanu at Wimbledon.’

Belfast was town with the very best rider scores for the second 12 months in a row, with well mannered passengers incomes a mean of effectively over 4.9 out of 5. Brighton and Cambridge made up the highest three.

Uber can thank one rider on the South Coast specifically for a lift to its coffers – they took 2,705 journeys in 2021, whereas a London-based driver accomplished an astonishing 11,883 journeys.

The largest uplift in airport journeys was seen in Leeds, booming 364 per cent over the summer season.

Belfast was the city with the highest Uber rider ratings for the second year in a row, with polite passengers earning an average of well over 4.9 out of five

Belfast was town with the very best Uber rider scores for the second 12 months in a row, with well mannered passengers incomes a mean of effectively over 4.9 out of 5


Top 10 groceries ordered on Uber Eats

1. Bananas

2. Milk

3. Cucumbers

4. White Bread

5. Iceberg Lettuce

6. Eggs

7. Mushrooms

8. Pepsi Max

9. Peppers

10. Strawberries

Top 10 fastest-growing grocery gadgets

1. Flowers

2. Kale

3. Acai

4. Cauliflower

5. Cucumber

6. Celery

7. Seaweed

8. Bone Broth

9. Coconut

10. Brown Rice

UK cities with the very best passenger scores

1. Belfast

2. Brighton

3. Cambridge

4. Sheffield

5. Edinburgh

6. Liverpool

7. Glasgow

8. Cardiff

9. Southampton

10. Newcastle  

 Source: Uber and Uber Eats


Jamie Heywood, Uber’s Regional General Manager for Northern and Eastern Europe mentioned: ‘When the UK opened up out of lockdown, for tens of millions of individuals Uber turned the go-to app for travelling safely, whether or not that meant a visit to the airport, heading to the retailers, commuting to an vital assembly or hitting the city. People within the UK rushed to assist the retail, hospitality and tourism industries as quickly as they might. Uber has had the honour of delivering riders again to the locations and folks they love.’

Matthew Price, General Manager, Uber Eats, mentioned: ‘During lockdown we noticed orders growth on Uber Eats as individuals sought to recreate the restaurant expertise at residence. Since the hospitality sector opened again up, the best way individuals used the app continued to evolve and develop. The 12 months 2021 noticed large development in grocery orders arriving in half-hour that make individuals’s lives simpler.’

According to the Uber Eats’ first Impact Report – authored by coverage, analysis, opinion and technique consultancy Public First – the supply app contributed £3.2billion to the UK financial system in 2020, in addition to creating £68million in further earnings for couriers.

One third of the couriers who signed as much as ship with the app in the course of the pandemic had both misplaced their job, been furloughed or had their working hours decreased.

Uber mentioned: ‘In an indication that the app acts as an efficient “store window” for native eating places, the eateries surveyed reported an estimated 145 per cent enhance on the earlier 12 months’s supply takings. In truth, two-fifths of restaurant homeowners who responded mentioned they might have closed in the course of the pandemic if it wasn’t for the income generated by meals supply platforms.’

During lockdown we noticed orders growth on Uber Eats as individuals sought to recreate the restaurant expertise at residence

Matthew Price, General Manager, Uber Eats

However, some eating places have beforehand criticised ‘aggregators’ akin to Uber Eats and Deliveroo for the fee they cost, which will be as much as 35 per cent, although particular person offers will be hammered out.

Rahul Sharma, Director at The Regency Club in London, revealed in December 2020 to MailOnline Travel what his restaurant would find yourself with after utilizing Uber.

For the tip shopper who orders a £20 meal, £3.50 goes on supply and £2.00 on Uber service cost, leaving a invoice for the client of £25.50.

Uber collects £11.50 from the client and the restaurant will get £14 income from Uber.

On prime of this are prices – £.3.40 VAT for the entire order, and £8 working and stuck prices (components, labour, restaurant lease and utilities and so forth), leaving £2.60 gross revenue.

Uber Eats, in a press release on the time, mentioned: ‘We are dedicated to supporting eating places and the 1000’s of people that depend on them for work and as a necessary service throughout this tough time. At the start of the disaster, we put in place a spread of initiatives to assist restaurant companions, notably small enterprise homeowners, as they preserve their kitchens firing to feed individuals throughout the nation.’  

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