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Fashion

Urban Outfitters Launches UO Summer Class of 2021 HBCU Capsule – WWD

Urban Outfitters has launched a special-edition UO Summer Class of 2021 HBCU Capsule Collection, an unique assortment of collegiate attire and way of life equipment.

It was designed by the UO Summer Class of 2021, a 10-week internship and mentorship program for 5 college students acknowledged for his or her tutorial excellence and artistic expertise, in collaboration with three Historically Black Colleges and Universities – Howard University, Clark Atlanta University and North Carolina A&T State University.

The college students labored with the Urban Outfitters shopping for staff to design a 24-piece attire and way of life assortment celebrating the tradition and neighborhood of their respective faculties.

“Being able to share our resources with HBCU talent, and to work alongside these students creativity as they developed their own product, made Summer Class enriching not only for our students, but for every UO employee who got to be a part of the program,” mentioned Dalila Shannon, Urban Outfitters ladies’s divisional merchandising supervisor and summer season class mentor.

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The attire contains Champion sweats and long-sleeved T-shirts that includes authentic graphics by college students.

UO Summer Class 2021 capsule collection.

A take a look at the UO Summer Class 2021 capsule assortment.
courtesy shot

Tiara Arnold, director of profession {and professional} growth at Clark Atlanta University mentioned: “To graduate from college having created a collection that will live not only within UO, but also at your alma mater, is an experience that only a few can say they were a part of.”

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Part of the capsule are three premium letterman jackets merchandise by Ebbets Field Flannel representing Howard, Clark Atlanta and North Carolina A&T University that includes the scholars’ interpretation of the collegiate staple.

The capsule is rounded out by tote baggage, hats and taking part in playing cards.

With the success of the inaugural UO Summer Class internship program, Urban Outfitters will proceed the initiative in 2022, increasing this system to extra HBCUs.

The assortment, formally licensed by CLC, the nation’s main collegiate licensing firm, is out there for buy completely at Urban Outfitters’ e-commerce and features a charitable donation to the scholars’ respective alma maters. The initiative will function a behind-the-scenes take a look at the gathering’s design course of, highlighting the person college students, their backgrounds and what impressed their designs.

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The college students are Dacia Redmond of Clark Atlanta University (who can be a 2021 Fashion Scholarship Fund Virgil Abloh “Post Modern” Scholar award recipient); U’lia Hargrove of North Carolina A&T State University; Jasmine Logan of Clark Atlanta University; Jalen Bradford of Clark Atlanta University, and Janae Claxton of Howard University.

Retail costs are $20 for the taking part in playing cards, $38 for the totes, $45 for the Ts, $54 for the sweats and $700 for the varsity jackets.

 

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