Wait—If You're Not Using Korean Makeup, You're Seriously Missing Out

Korean skincare has revolutionized the best way we take into consideration the merchandise we placed on our faces. Ok-beauty introduced us 10-step skincare routines, sheet masks full of nutritional vitamins and skin-softening substances, and pimple patches.

Just like Korean skincare, Korean make-up is all about innovation. Think pores and skin tints, make-up serums, and merchandise designed to boost your options moderately than conceal them. The better part? Most of the merchandise on this checklist are tremendous reasonably priced (all of them clock in beneath $50), so you’ll be able to strive them out with out worrying that you simply may break the financial institution. If you have not been satisfied to purchase a cushion face product by the top of this text, we envy your willpower.

In French, “étude” is the title of a brief musical composition made to enhance a musician’s method. This is precisely what the model encapsulates: make-up constructing blocks that may provide help to good your make-up expertise. With dreamy colours, Etude House is all about bringing life’s sweetest moments to your make-up. 


Kaja means “let’s go” in Korean, and the inclusive model embodies that perspective by its merchandise, that are designed for all pores and skin sorts and tones. When it involves packaging, this model couldn’t do it any higher. Many of its merchandise have stamps within the form of stars, hearts, and moons, and even merchandise like potted eye shadows are available cute, bento field–impressed stacks.


Cruelty-free and high-performing, Joah is a make-up model that is all about pores and skin. Joah’s make-up merchandise are formulated with substances which might be good to your pores and skin, like hyaluronic acid and glycerin. 

Created by make-up artist and sweetness YouTuber  Michelle Phan, Em Cosmetics is impressed by Korean magnificence and goals to take advantage of easy, sensible merchandise attainable. Serum blush and a cushion highlighter that actually seems to be like a moonbeam throughout your face are simply two of our favorites from the model. 


Dr. Gio Cosmetics is on a mission to make Korean magnificence extra inclusive (which it hasn’t all the time been). Designed particularly for Black pores and skin, this Black-owned model is breaking limitations within the Korean make-up house. Its cushion basis wears like a second pores and skin—and its coloration cosmetics look fairly nice, too. 

If you have spent any time on the planet of Ok-beauty, you may possible know Tonymoly for its food-inspired skincare merchandise, that are high-performing with out breaking the financial institution. It’s time to show your consideration to its make-up merchandise, although. Tonymoly’s make-up is progressive and is available in packaging you may need to maintain in your vainness (I’m at the moment including 4 gloss bars to my cart).

Not solely does Clio make make-up merchandise that go well with everybody, nevertheless it additionally focuses on sustainable packaging. Whether you by no means put on make-up or by no means depart the home and not using a full face, this model has one thing for you—from a highlighter that provides a delicate, pearlescent glow to a mascara that withstands practically every part you throw at it.

Hince is all about utilizing make-up to boost your temper by providing buildable, shocking, and universally flattering colours. Its buildable formulation may be layered for high-impact coloration or used sparingly for a sheer coat, making this model extremely customizable.

Missha is all about making make-up merchandise each reasonably priced and prime quality. Missha merchandise are backed by analysis and high-performing substances. If your aim is unbelievable pores and skin, it is time to give this model a spin. Spoiler: Its BB cream has practically 6000 five-star critiques on Amazon, and its Magic Cushion has practically 4000.

Practicality and enjoyable intersect with Holika Holika, a magnificence model that focuses on eye-catching, distinctive packaging and high-quality substances. It’s onerous to not marvel on the beautiful packaging, nevertheless it’s the advantages which might be the actual promoting level. The Water Drop Tint Bomb alone has spring water, papaya extract, grape-seed extract, manuka honey, shea butter, and inexperienced tea extract—a beauty-product sweep.

It’s robust to move up a model as playful as I’m Meme. The model is stuffed with enjoyable, distinctive merchandise like a lip gloss that doubles as a key chain and a powder blush that works to even pores and skin tone because it imparts dreamy coloration.

Though this model relies in South Korea, it is named after Peri, a fairy in Persian mythology. You might undoubtedly image a fairy carrying these spirited merchandise, contemplating how fanciful and enjoyable they’re. Its lip merchandise have a cult following—the Ink Velvet Lip Tint is a constant best-seller on Amazon.

Next: J-Beauty Has Some of the Best Skincare of All Time—Here Are My Favorite Brands

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