Why the Apple Store Black Friday gift card offer isn’t a great deal


The Apple Store will as soon as once more offer gift playing cards with sure purchases, however the actual values will differ. 


This story is a part of Holiday Gift Guide 2021, our checklist of concepts, by matter, by recipient and by worth, that will help you uncover the excellent gift.

There are loads of reductions available on Apple gear this Black Friday weekend, however the Apple Store in all probability isn’t the greatest place to search out them. On Wednesday the firm unveiled its offers for “The Apple Shopping Event” that runs Black Friday via Cyber Monday. As all the time, the Apple Store isn’t providing a lot when it comes to reductions on the sticker costs for iPhones, iPads, Macs and AirPods — however it’s providing gift playing cards. 

The actual gift card quantity every product will get will differ, however Apple’s preview site is a bit deceptive. As against placing out the actual particulars, Apple has determined to cover specifics for sure elements of its product line by grouping them into classes. AirPods, for instance, can “stand up to a $75 Apple gift card” should you’re shopping for a set of AirPods (second- or third-generation), AirPods Pro or AirPods Max. The key phrase is “as much as.” 

Read extra: The greatest Apple offers to this point

Poking via the effective print, Apple has a handy table that reveals the precise offers particulars. Buying common second- or third-generation AirPods solely will get you a $25 gift card, and the AirPods Pro web a $50 gift card. Only the $549 AirPods Max qualify for the full $75 gift card. 

It’s even trickier with equipment like the AirTags four-pack. Normally retailing for $99, Apple has this product positioned in the “as much as $50” gift card class. A fast take a look at that effective print reveals that you’ll truly get a $25 gift card. 

While that is truly a fairly good deal on the four-pack — which are not actually discounted anyplace else as of this writing — it is not fairly nearly as good as Apple’s teaser makes it appear. 

Want a deal? It pays to look elsewhere

Apple not often ever reductions its merchandise immediately. Instead, should you’re searching for a deal on Apple merchandise you are higher off procuring at Amazon, Best Buy, B&H, Walmart or numerous different retailers. 

The Apple Watch SE is $60 off at Best Buy whereas Apple is simply providing a $50 gift card. AirPods Pro have been regularly discounted to $159 over the previous few days at Amazon and Walmart– Apple expenses $249 and over the weekend will solely embody a $50 gift card. 

Even if you buy on an Apple Card, which nets you an additional 3% via cashback, you continue to might be popping out behind relying on the product you are shopping for. 

Apple Store versus different retailer financial savings

Gift card offer

Current financial savings

Apple Store “penalty”













MacGuide Air M1 512GB
Apple Watch SE
Beats Studio Buds
AirPods Pro

Where Apple’s gift card deal may make sense

It is value noting that there’s a potential state of affairs the place you possibly can make the most of Apple’s vacation generosity: trade-ins. While the firm would not all the time have the greatest trade-in offers, its course of is amongst the best methods and easiest in terms of handing over outdated gear and getting credit score for it. 

If you are searching for an iPhone, Apple Watch, iPad or Mac you possibly can trade-in your system, get credit score in the direction of the buy and nonetheless get the gift card. The latter will have to be used for a future buy, however all instructed this might add as much as shortly to a good financial savings. 

If you employ the firm’s training retailer (significantly useful for locating official reductions on Macs and iPads) and the Apple Card you possibly can find yourself with some strong financial savings whereas correctly disposing of your older machine. 

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