Zentrela, Inc. Welcomes Cannabis Industry Pioneer Jay McMillan to Advisory Board

Article content material

HEXO veteran to information development technique in Canadian leisure marketplace for Hamilton-based neurotechnology firm

HAMILTON, Ontario — Zentrela Inc. , a number one innovator in hashish expertise analysis for enterprise and scientific functions, at present introduced that Jay McMillan, CEO of UberGreen Inc., has joined its board of advisors answerable for Strategic Business Affairs. McMillan is an completed company growth and M&A government with a ardour for product innovation. Leveraging 25 years of worldwide markets expertise, he has an intensive background in new market growth and strategic engagements with Fortune 500 organizations within the client packaged items, expertise, and client electronics areas. His most up-to-date position was as Chief Development Officer with HEXO Corp, a number one Licensed Producer of hashish in Canada, the place he performed a pivotal position in serving to to develop HEXO right into a top-three licensed producer. At HEXO he headed up figuring out strategic enterprise growth alternatives for M&A, joint ventures, and key partnerships as well as to being answerable for R&D, innovation, and commercialization.

Article content material

“Jay is a major figure in the industry, and I couldn’t be more excited to have him on our team,” stated Israel Gasperin, founding father of Zentrela. “One of our core goals for 2022 is to expand the number of licensed producers that use our scientific consumer experience data to help them drive stronger product revenues, and Jay brings unparalleled experience in building those kinds of relationships.”

“Zentrela represents a game-changing opportunity that will impact the entire cannabis industry,” stated Jay McMillan. “Cannabis consumers and industry participants will all benefit from objective, scientific data that accurately characterizes the experiences created by cannabis products on specific consumer types. What does this mean for the cannabis industry? It means that R&D and product development professionals can objectively understand the experiences that their product formats and formulations create. It means category management and marketing can better target consumer personas that will be delighted by the product. It means that education programs can be created to allow consumers to better understand products and select their desired experience. It means Provincial Boards and Retailers can curate and categorize products by experience.”


Until now there was no dependable means for hashish producers to precisely signify the consequences that their merchandise have on individuals who use them, main them to depend on inaccurate and imprecise descriptions primarily based on anecdotal opinion. Zentrela is altering the sport through the use of superior AI algorithms and their proprietary neurotechnology platform to analyze the reactions of hashish customers in a laboratory setting to develop goal profiles of the experiences their merchandise create for several types of customers. This info is utilized by LPs to create stronger Informational Promotional campaigns and higher place themselves in a extremely regulated, crowded, and aggressive market. It additionally empowers trade stakeholders together with retailers, office security teams, and legislation enforcement businesses to make knowledgeable, data-driven selections.

About Zentrela

Zentrela is a Canadian neurotechnology pioneer and creator of the Cognalyzer, the one scientifically validated take a look at for measuring the psychoactive results of hashish. Founded by neuro-entrepreneur Israel Gasperin, Zentrela is creating the world’s largest scientific database of hashish client experiences.

About UberGreen


UberGreen is an impartial consultancy targeted on the event and execution of Growth Strategies for shoppers targeted on the hashish and expertise markets.

View supply model on



Richard Berman
(647) 294-8372
[email protected]


Show More

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button